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For Denise Karkos, CMO, TD Ameritrade, the era of fake news and mistrust in media and brands has a silver lining of sorts because marketing is increasingly going back to grassroots efforts that key-in on the sharing and trust economy.
“Everyone is going to share everything about your brand, whether it’s yours or a competitor’s and you need to be there, present in the conversation. That, in fact, is how you build trust—to be in every moment you can with the consumer,” said Karkos in an interview after a panel called “Anxiety in the Security 3.0
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