How EDM Sensation Cash Cash Ended Up Partnering With a 59-Year-Old Instant Ramen Brand

Cup Noodles tries a new beat for the next generation

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Back in 2002, when electronic dance music trio Jean Paul Makhlouf, his brother Alex, and Samuel Frisch were starting to lay down their first electronic dance tracks at a home studio in Roseland, N.J., they chose the name The Consequence. That turned into a bad idea when the band started getting record-deal offers—and, since the boys had failed to trademark their stage name, a flurry of legal notices. As the group explained in a 2013 interview, they chose the name Cash

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