Doritos aired the final "Crash the Super Bowl" contest spots during Super Bowl 50. The first was a 30-second spot from Australia which features a pregnant woman getting an ultrasound while her husband munches on some Doritos—and things only get weirder from there.
The spot struck a chord on Twitter, kicking off a conversation about birth control and abortion. Pro-choice organization NARAL saw the ad as "anti-choice" because it "humaniz[ed a] fetus" while others saw it as an "abortion commercial." Still, many of the tweets were lighthearted.
During the first quarter, there were 150,000 tweets about the brand, according to Spredfast.
Here's a sampling of the first-quarter conversation on Twitter:
That Doritos commercial just made me make sure I took my birth control today.
— Ⓣⓔⓚⓘⓢⓗⓐ (@tekisha) February 7, 2016
Cool Doritos abortion ad.
— Tim Siedell (@badbanana) February 7, 2016
Oh can we please not turn the doritos commercial into an abortion debate and just enjoy the super bowl?
— Josh Perry (@MrJoshPerry) February 8, 2016
I can't wait until the GOP candidates call on Congress to defund Doritos. #DoritosAbortion
— Charu Khopkar (@ckhopkar) February 8, 2016
Doritos: the abortion potato chip! #SB50
— Les Chappell (@Lesismore9o9) February 7, 2016
Hey that Doritos commercial about a spontaneous abortion was pretty rad.
— Sara Benincasa (@SaraJBenincasa) February 7, 2016
Eating Doritos around women who aren't past the 2nd trimester is the leading cause of spontaneous abortion.
— Kenny Darter (@1stRoundQB) February 7, 2016
Doritos: we'll give you an abortion. #SuperBowlCommercials
— Matt Brousseau (@CapitalCityInc) February 7, 2016
— James H. (@jhinckl2) February 8, 2016
Doritos: The Snack for Your Abortion #SB50
— THE Big Eagle Belt (@BigEagleBelt) February 8, 2016