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Pretty much as a rule, agency people like to look dapper in their press photographs. Shoptalk, though, is more into people looking silly, which is why we like Howard Seidel so much.
Seth, as he’s known, a partner in San Francisco’s Seidel O’Neil & Partners, is no fan of the airbrushed hair, caked-on makeup and annoying perma-grin of your run-of-the-mill press pic. So, pioneer that he is, Seidel has begun a personal crusade to reclaim the art form.
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