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Everybody is trying to eat each other. For years traditional agencies have been acquiring or developing digital resources with varying degrees of success. And as digital agencies have become powerhouses in their own right, it’s only natural that they have begun to eye a broader spectrum of communications to sustain growth.

Illustration: Max Estes

While the traditionals (agencies) are comfortable adding digital talent resources, they still find it difficult to absorb and champion digitally inspired marketing philosophy.

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