How to Buy Digital Video

At Adweek’s Executive Lab on YouTube & Facebook in the Media Mix, sponsored by Pixability, three top investment executives from major media agencies shared their list of “do’s” in planning and buying digital video. They include Ben Winkler, chief digital officer at OMD, David Cohen, chief investment officer at UM (who just this week was named U.S. president of corporate sibling Magna Global), and Adam Shlachter, chief investment officer at DigitasLBi, who together represent billions of dollars in buying clout. Take a look at the guidance they offered.