How Brands Are Selling the First Day of Spring

You know it’s been a seriously awful winter when the first day of spring becomes a reason for a major marketing promotion. From national movie chains to local restaurants, everyone is using today as an excuse to hand customers a discount—or hand the goods over for free, even. Is it worth flying from L.A. to Chicago just to get 20 bucks off a pair of sneakers at Universal Soul? Probably not, but it’s nice to know it’s there. 

Check out eight brands giving away the goods on this first official spring day.