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Arnold Communications’ stated goal of leveraging the acumen of Houston Herstek Favat, which it recently bought, has paid off with an assignment from the federal government, according to sources.
Arnold has won a $5 million media buying project from the Food and Drug Administration in Rockville, Md., following a review of undisclosed shops, sources said.
Arnold will buy broadcast, outdoor and newspaper space in select Southern states to support a pilot campaign designed to prevent retailers from selling tobacco products to minors.
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