Prepaid Phone Service Taps Sister Agencies
LOS ANGELES–Houston Helm and Co. and its sister agency, Houston Helm Bermudez Communications, have picked up general market and Hispanic ad duties for Phones For All, a supplier of prepaid local telephone service. Combined billings are estimated at $10 million.
The Los Angeles agencies won the business without a review, according to Houston Helm president Greg Helm. They will work together on creative development and media planning and buying for both accounts. The emphasis will be on TV advertising, said Helm, but radio, outdoor and point-of-purchase ads will also be part of the mix.
The Dallas-based client previously handled its advertising in-house.
Phones For All offers prepaid local phone service to the approximately 15 percent of U.S. homemakers who are ineligible for traditional service through a phone company (due to lack of identification, poor credit history, etc.). The company sells the service through convenience stores such as Circle K and 7-Eleven, rent-to-own furniture stores and check-cashing centers in California, Texas, Florida, Indiana, Arizona and elsewhere.
The client could not be reached for comment at press time.
The agencies’ other clients include Hunt Wesson, Hunt’s Brand Foods, Kirin Beer, Sazerac Distributors, Carrow’s Restaurants (Hispanic advertising only) and Hollywood Park Race Track. Houston Helm Bermudez is a joint venture formed last year between Houston Helm and the principals of Hispanic agency Publispa.