House-Autry Mills Signs With Mullen

ATLANTA Mullen said it has added House-Autry Mills to its client roster.

The Winston-Salem, N.C., shop will develop a corporate image campaign for the producer of corn meal and breading products.

David White, agency practice leader, said Mullen would be responsible for consumer and trade advertising, package design, interactive marketing and collateral materials. Broadcast efforts are scheduled to launch in the first quarter of 2004 in the Southeast. White said that the agency was chosen based upon referrals.

Roger Mortenson, president and chief operating officer of House-Autry Mills said that Mullen is a good fit for the company. “Mullen is exactly the organization that we need to help us move to the next level in the marketplace,” Mortenson said.

House-Autry Mills, founded in 1812, is a Four Oaks, N.C.-based producer of chicken and seafood breaders, corn meal and hush puppy, biscuit and corn bread mixes that are available through retail and food-service channels. The company has recently broadened its distribution via grocery store chains such as Winn-Dixie and Publix.

The company’s retail products are currently available in 23 states throughout the Southeast, Northeast and mid-Atlantic regions. Its food-service products are distributed in 25 states.

Campaign spending was undisclosed.