Hotwire Shifts Creative to McCann

SAN FRANCISCO Online travel service has moved creative chores on its ad account to Interpublic Group’s McCann-Erickson without a review, the client and agency said on Tuesday.

McCann’s office here will handle the business. Universal McCann in San Francisco already handled media duties.

Creative had been with New York independent DeVito Verdi, which last June broke ads tagged, “Fly. Sleep. Drive. Cheap.”

The client said its overall marketing budget will be $55 million in 2004, but it did not break out how much will be spent on paid media. Hotwire spent nearly $25 million on ads in 2003, per TNS Media Intelligence/CMR.

This story updates and corrects the client’s ad spending.