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DeVito/Verdi spots say it is ‘badge of honor’ to be cheap
Hotwire.com targets cost-conscious travelers with new TV spots that urge consumers to “Fly. Sleep. Eat. Cheap.”
The three-year-old site’s first TV work, which bows this week from DeVito/Verdi, New York, follows radio ads that in April broke the tag. The strategy for both: To position the site as a beacon for frugal travelers.
“In today’s economy, saving money is a badge of honor,” said Ty Shay, vp of marketing for the San Francisco-based client.
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