Hotlines: Late-Breaking Industry News

Dell Splitting With BBDO; Set To Break Work From Mother

CHICAGO Dell is set to break a new campaign this week featuring the tagline, “Yours is here,” with work from independent agency Mother in New York. The new line replaces “Purely you,” which had been developed by Omnicom’s BBDO in Atlanta. The Round Rock, Texas, client is parting with BBDO on its estimated $150 million consumer print and broadcast account over a perceived conflict with Best Buy, which awarded its $200 million account to BBDO last month, according to an agency representative. While a company representative confirmed the new tagline, he would not comment on agency relationships or the reason for the split.



BMW Motorcycles Taps 180 For Global Creative Tasks

NEW YORK 180 has been named the global lead creative agency for BMW Motorrad, the German automaker’s motorcycle division. BMW didn’t disclose billings for the business, which had been at German agency Feuer. The account will be run out of 180’s Amsterdam flagship office, with support from 180 L.A. in Santa Monica, Calif. 180 will oversee all communications for both the brand and individual products, including PR, events, film, broadcast, digital, print and outdoor. In that capacity, 180 will work with local BMW partners like New York-based The Concept Farm, which won BMW Motorcycles’ North American account in May 2006.



McCann Suffers Erosion From General Motors, J&J

NEW YORK McCann Erickson’s summer has gotten off to a rocky start with the loss of business from two major clients of parent IPG: General Motors and Johnson & Johnson. Last week, a J&J representative confirmed that five brands leaving McCann would be redistributed among WPP’s JWT (Band-Aid, Reach), Omnicom’s BBDO (Stayfree, Monistat) and independent Mother (K-Y). McCann handled global duties on Band-Aid, Reach and Stayfree, U.S. duties on Monistat, and U.S. and some international duties on K-Y. The brands last year collectively spent $100 million on ads in the U.S. alone, according to TNS Media Intelligence. McCann kept global duties on J&J’s Acuvue, which last year spent $30 million domestically, and several brands overseas. (The rep also confirmed that Splenda, which spent $35 million last year, was leaving IPG’s Alchemy for BBDO, and sources expect three other Alchemy assignments—Pepcid, Mylanta, Cortaid, which collectively spent $70 million last year—to land at JWT.) GM, meanwhile, is shifting McCann’s North American Buick account to Publicis’ Leo Burnett, effective Oct. 1, leaving McCann with some GM corporate image tasks, the Chevy BrandCom business, and Opel and Chevrolet overseas. Buick last year spent about $125 million. (Sister shop Lowe lost its $285 million-spending GMC account to Burnett as part of the same shift.)



NBBC Will Merge Into NBCU/News Corp. Venture

new york The National Broadband Company, NBC Universal’s Web syndication service (NBBC), will merge into the unnamed NBCU/News Corp. joint online video venture. It’s set to launch later this year and compete against Google’s YouTube. NBBC’s content partners and employees will have to negotiate new contracts with the unnamed project, referred to as NewSite. News of the shutdown became public this week when an internal memo leaked to Multichannel News’ Web site and TV blog, LostRemote.com. “As part of our contribution, NBBC must sever all ongoing business relationships in preparation for the merger,” read the memo. “[This] note serves as your 30-day notice of service termination with NBBC.”

Wieden, Fresh off Nokia Win, Plans to Open Office in India

LOS ANGELES Independent Wieden + Kennedy is expanding its network to India in the wake of its Nokia mobile phones account win last week, said Dave Luhr, global COO in the Portland, Ore., headquarters. Though the Delhi office had been in the works for 18 months, the prospective site (as well as Wieden’s two shops in China) became an integral part of the agency’s winning pitch and precipitated an early opening by year’s end, Luhr said. He added that the expansion might suit the shop’s other global clients, which include Coca-Cola, Procter & Gamble, Nike and Electronic Arts, and that accounts like Starbucks had already expressed interest in the Indian market.



Y&R Broadcast SVP Moves To CAA as Content Manager

LOS ANGELES Matt Bijarchi, former svp, director of broadcast production at Young & Rubicam in Chicago, has joined CAA Marketing, the marketing arm of Hollywood talent agency Creative Artists Agency, as content manager. “To be aligned with one of the best brands there is, [that’s] too good an opportunity to pass up,” said Bijarchi, who began working at CAA’s Los Angeles office last week. “[The CAA team] is dabbling in anything but traditional advertising. It’s all content that is branded.” CAA has been landing talent from the traditional advertising world since it began the marketing department venture in 2000, adding former Hal Riney & Partners co-ecd Jae Goodman as creative director last July. Current clients include eBay, Harley-Davidson, Starwood Resorts & Hotels, Delta Air Lines and Joost.