Hotlines

DraftFCB’s $570 Mil. Retail Win Includes Interactive Work

NEW YORK IPG’s DraftFCB and Aegis’ Carat defeated three other agency teams last week to land lead creative and media duties, respectively, on Wal-Mart’s estimated $570 million account, sources said. DraftFCB also will handle interactive duties via an in-house department that includes staffers from the former FCBi. The other contending teams were led by Omnicom’s GSD&M, WPP’s Ogilvy & Mather and IPG’s The Martin Agency. Sources estimated DraftFCB’s revenue gain at $20-25 million and Carat’s take at $15-20 million. DraftFCB’s first work is expected in March. The retailer also signed a subscription agreement last week for the pilot panel of Project Apollo, a single-source measurement service from Arbitron and Adweek owner VNU that matches product purchases with media exposure.The two companies in January deployed a pilot panel of 11,000 participants in 5,000 households that will run through mid-2007.



CEO Morris Leaves IPG’s Dailey; Miller Steps Into Role

LOS ANGELES Bruce Miller has replaced Brian Morris as CEO of IPG’s Dailey & Associates, according to the agency. Morris is leaving the West Hollywood, Calif., agency after 26 years. He was not immediately available for comment. “We’ve concluded that it is in the best interests of the agency to make a change of leadership,” said Miller, who became vice chairman of the agency after the January 2004 merger of Dailey and Suissa Miller, where he was president. “The rest of the management team remains the same.” Dailey a month ago added creative and media planning chores on four Supervalu chains, replacing some of the billings it will lose as a result of Safeway’s decision in August to award its $250 million broadcast business to DDB and PHD.



Aegis Calls Board Meeting To Discuss Bolloré Proposal

NEW YORK Aegis last week scheduled an extraordinary board meeting for Nov. 22 to consider a proposal from 29-percent shareholder Vincent Bolloré to elect two new board members of his choosing. Bolloré, who is the largest stakeholder in London-based Aegis, also serves as chairman of rival holding company Havas, though his investment in Aegis is managed separately. Aegis has urged shareholders to vote down the Bolloré proposal due to the conflict with Havas, as it did in June, when investors defeated a similar proposal by Bolloré at Aegis’ annual meeting. The reasons are “exactly the same” for voting down the proposal at the upcoming meeting, Aegis management said.



Olympus Breaks With Martin, Puts $15 Mil. Account in Play

DALLAS Olympus America is seeking a new creative and media shop after breaking with The Martin Agency, according to sources. Martin in Richmond, Va., an IPG shop, confirmed the split but declined further comment. The client has engaged consultancy A-Team Advertising Advisors to lead its search, sources said. A-Team and Olympus could not immediately be reached. Known primarily for cameras and consumer products, Olympus also manufactures and markets laboratory equipment for medical and scientific applications. In July, the company moved its corporate headquarters from Melville, N.Y., to Center Valley, Pa. Olympus spent $15 million on ads last year, per Nielsen Monitor-Plus.



Girl Scouts Tap IPG’s Lowe For Lead Creative Role

NEW YORK The Girl Scouts of the United States of America has hired IPG’s Lowe to handle creative duties on its brand after a review involving six other finalists that the New York client declined to name. Lowe’s work is expected to appear in both paid and unpaid media, with television broadcast efforts appearing on stations that donate media time. The New York shop also will create print and online ads and help market grassroots events, said Courtney Shore, svp for communications and marketing for the client. Account billings were not disclosed. Girl Scouts of the USA, a nonprofit organization, spent more than $1 million in major measured media last year and nearly $2 million in the first eight months of 2006, per Nielsen Monitor-Plus. The client previously did not have a lead creative agency.



Meredith Chairman Kerr Joins IPG’s Board of Directors

NEW YORK IPG on Friday added Meredith Corp. chairman William Kerr to its Board of Directors, thereby expanding its board to nine members. Kerr, 65, previously was CEO of Meredith, a Des Moines, Iowa-based media company that publishes magazines and books and owns radio and television stations. IPG’s board now consists of eight outside directors and one insider: CEO Michael Roth.Omnicom DAS Buys Colangelo, Marketing Services Shop

NEW YORK The Diversified Agency Services division of Omnicom last week acquired Colangelo, a 13-year-old marketing services company in Darien, Conn. Terms were undisclosed. The shop, which has 155 staffers and offers advertising services, promotions, interactive capabilities, direct marketing, events, point-of-sale and package design, will operate as a stand-alone entity. It has worked with clients including Diageo (Guinness), Schick, Kraft, Trojan (Elexa brand for women), and Procter & Gamble (Crest). It also has a satellite office in Chicago. CEO Rob Colangelo, 41, will continue in that role and report to Tom Harrison, CEO of Omnicom’s DAS.