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DraftFCB’s $570 Mil. Retail Win Includes Interactive Work

NEW YORK IPG’s DraftFCB and Aegis’ Carat defeated three other agency teams last week to land lead creative and media duties, respectively, on Wal-Mart’s estimated $570 million account, sources said. DraftFCB also will handle interactive duties via an in-house department that includes staffers from the former FCBi. The other contending teams were led by Omnicom’s GSD&M, WPP’s Ogilvy & Mather and IPG’s The Martin Agency. Sources estimated DraftFCB’s revenue gain at $20-25 million and Carat’s take at $15-20 million.

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