Y&R Makes First Management Shuffle Under CEO McLennan

NEW YORK WPP’s Y&R last week announced the first major executive appointments since Hammish McLennan took over as CEO in August. Chris Jaques (pictured) has been promoted to CEO of the agency’s North American operations. Formerly chief executive of Y&R’s Asian operations, Jaques will succeed 17-year agency veteran Gord McLean, who had been North American CEO and who now moves up to global managing partner, a new position. “I have worked extremely closely with both Gord and Chris over the past years and know just how brilliant they will be in these roles,” said McLennan in a statement.

Citigroup’s Jakeman Departs For Creative Role at Macy’s

NEW YORK Brad Jakeman, managing director of global advertising at Citigroup, is set to join Macy’s in a lead creative role in late October, where he would be reunited with former Citigroup consumer CMO Anne MacDonald. She joined the retailer earlier this year as president and CMO in its corporate marketing division. Neither MacDonald nor Jakeman could be reached for comment. The pair has worked with Publicis’ Fallon in Minneapolis to create Citigroup’s “Live richly” campaign. Macy’s roster includes White Space and MDC-backed Kirshenbaum Bond + Partners in New York, and WPP’s JWT in Chicago.

Unilever Will Debut Axe Series On Fox in South America

CHICAGO Unilever will break a series of animated shorts touting its Axe body spray on Fox outlets throughout South America next month. The series, City Hunters, combines traditional animation techniques with computer-generated images to depict the adventures of Dr. Lynch, a retired bon vivant and fictional discoverer of the Axe fragrance, and his apprentice Axel as they search for women. The stories, created by Catmandu in Buenos Aires, are set to air in Argentina and Chile in late October, and possibly move into Mexico by March 2007.

Omnicom, Intel Confirm Deal To Test Viiv Technology

NEW YORK Omnicom Media Group confirmed it has entered into an agreement with Intel that seeks to make Web content more accessible by TV [Adweek, April 24]. Together they will create, research and test ad models using Intel’s Viiv technology-based PCs. A TV connected to a Viiv-enabled computer allows for easy Web access, thereby bringing interactive advertising into the programming environment. Clients of OMD and PHD such as FedEx, Hilton and Nissan have opted into the media company’s Next Fund to investigate taking advantage of these templates, said OMG CEO Daryl Simm. The companies hope to connect content owners and advertisers to better target their messages.

DraftFCB Sets Global Structure; Boschetto Remains Pres., COO

CHICAGO IPG’S DraftFCB Group has set its global structure as it moves toward operating under a consolidated P&L beginning Jan. 1, 2007. Laurence Boschetto, who was president and COO of Draft Worldwide, will take on the same duties at DraftFCB; FCB chief financial officer Bob Oates will take on the same role at the new agency. Oates, Boschetto and previously named worldwide chief creative officer Jonathan Haries will report directly to DraftFCB CEO Howard Draft. Leaders for regional markets, as well as for New York and Chicago, were also named.

Aegis Suspends Executive Over Criminal Allegations

NEW YORK Aegis Group confirmed last week that it has suspended the CEO of its Central European region, Aleksander Ruzicka, after the company was informed by German authorities that he was under investigation for alleged crimes including embezzlement. Andreas Boelte, chief financial officer for Central European and South African operations who now adds the title of acting CEO, has replaced Ruzicka, who held the post since 1999. Beyond confirming the suspension, Aegis offered no further comment. No charges had been filed by late last week. Sources said the company is cooperating with a German state prosecutor’s office.