HSBC Chief to Lead JWT in U.K.; Client Director Post Also Churns
NEW YORK Toby Hoare, WPP’s top executive on its $500-600 million global HSBC account, is replacing Simon Bolton as leader of JWT’s U.K. operation, JWT said last week. Hoare, 45, becomes executive chairman of JWT U.K., overseeing JWT London, CheethamBell JWT in Manchester, direct marketing shop RMG Connect in London, brand consultancy Everystone in London and DDFH&B Group in Ireland. Bolton, 45, CEO of JWT U.K. and Ireland since 2000, is “discussing his next role with the company,” JWT said. One possibility is a regional post in Asia, said a source. JWT said Hoare (left) would continue to play a “key leadership role” on HSBC, in addition to his new duties. But since Hoare will now split his time between HSBC and his new post, some of his lieutenants on the account will assume broader roles. In addition, David Lamb, evp, director of multinational clients at JWT in London, is leaving to become worldwide marketing director at the Diamond Trading Co., a JWT client. Lamb, 44, will be succeeded by Guy Chauvel, who becomes evp, chief client officer for multinational accounts. Chauvel, 47, has been CEO of JWT France since 1999 and will move to London. France’s new CEO is expected to come from within JWT but won’t be revealed for another week or so, according to sources.
TBWA\C\D to Join Disney’s Domestic Theme Park Roster
LOS ANGELES Omnicom’s TBWA\Chiat\Day has joined the roster for the Walt Disney Company’s U.S. theme parks after a review, sources said. Both the client and agency declined comment. The San Francisco office of TBWA\C\D spearheaded a team that was said to include Lee Clow, chief creative officer of TBWA Worldwide. Sources estimated the agency’s first broadcast work would be a $10 million campaign that will break around the time of the Super Bowl. Contenders were undisclosed. Publicis’ Leo Burnett, Chicago, is Disney’s lead agency. Burbank, Calif.-based Walt Disney spent about $140 million advertising its American theme parks in 2004 and about $130 million through September 2005, according to Nielsen Monitor-Plus.
Nike Shifts China to Wieden In Advance of 2008 Olympics
LOS ANGELES Nike has shifted its account in China from eight-year incumbent WPP’s JWT to independent Wieden + Kennedy, officials at both agencies and the client confirmed. A source estimated that Nike has spent about $15 million in China annually, but expected the budget to increase as Nike raises its profile in anticipation of the 2008 Olympics in Beijing. One source said the Wieden team was headed by John Jay, who opened the agency’s Shanghai office a year ago, and that other agencies pitching included Nitro, Publicis (Mojo) and an undisclosed local agency.
JetBlue Bypasses Boutiques, Hands $25 Mil. Win to JWT
NEW YORK JetBlue has selected WPP’s JWT and MediaCom, both in New York, to handle creative and media duties, respectively, on its estimated $25 million ad account, sources said. There were four other creative contenders: Taxi, Amalgamated, mcgarrybowen and the incumbent, The Ad Store, all independent agencies in New York, said sources. Each pitched with a media partner. Media incumbent Wieden + Kennedy in New York, an independent, did not defend. Agency and client officials either could not be reached or declined comment. A sixth creative contender, Publicis-backed Bartle Bogle Hegarty in New York, withdrew last month after winning British Airways’ $100 million global account.
AOL, ‘Gastineau Girls’ Pair Up for Product Integration, Podcasts
In a deal that includes advertising, product integration and exclusive online programming, America Online will tie-in with E! Networks’ The Gastineau Girls’ second season. As part of the deal, the premiere episode Tuesday will be preceded by a 10-second promotional spot but commercial-free thereafter. A 45-second AOL ad will also follow the episode. Subsequent episodes of the mom-and-daughter’s reality show will include regular AOL spots. In addition, Lisa and Brittny Gastineau will host their own series of podcasts, one for each week of the show’s 10-week run, available exclusively on AOL that will include topics such as dating, fashion and gossip. The podcasts will also be filmed for promotion on the show.
Ikea to Begin $45-50 Mil. Creative Review Next Month
LOS ANGELES Ikea North America plans to start a review for the creative portion of its $45-50 million ad account within a month, director of marketing Matti Naar said last week. The company is unsure if it will hire a consultant and is culling a list of U.S. shops that is “not 100 percent ready.” Ikea is looking “to find someone who fits with Ikea’s new global direction,” which is still in development, Naar said. Independent Secret Weapon Marketing in Santa Monica, Calif., said it resigned the account two weeks ago because during its year as Ikea’s lead shop, the furniture maker had used few of its ideas. Ikea declined comment. Prior to Secret Weapon, the client worked with MDC’s Crispin Porter + Bogusky in Los Angeles. That outpost has since been closed. Media chores are handled by Horizon Media in Los Angeles and New York and are not going into play.
Element 79 to Launch Gatorade Rain via $20 Mil.+ TV Push
NEW YORK Gatorade will bow two line extensions, Gatorade Rain and Propel Calcium, in January, with at least one supported by a sizable ad push. Element 79 in Chicago, Gatorade’s lead agency, will craft TV spots for Rain, described as a lighter-tasting version of Gatorade, with an estimated $20 million-plus ad budget, the client said. The push will stick with Gatorade’s strategy of tapping top athletes to hawk its flavors. Brand messaging includes the words “Cool. Crisp. Clean.” Propel Calcium will offer 10 percent of the recommended daily intake per serving. Ads break in the spring, as will ads for Propel Fitness Water.
Finalists in $30 Mil. Lee Jeans Contest to Host Work Sessions
The four contenders for Lee Jeans’ $30 million ad account will host work sessions with client executives this week. Final pitches are slated for the week of Dec. 19. Competing for the account are Havas’ Arnold, Omnicom’s DDB, IPG’s Lowe, all New York, and McKinney + Silver in Durham, N.C. The incumbent, Fallon in Minneapolis, parted with the client in September, citing creative and strategic differences. A decision is due by the year’s end.
HSBC Chief to Lead JWT in U.K.; Client Director Post Also Churns