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Lugs Sends Cease-and-Desist Letter to Apple Over Spot

new york Lugz footwear said last Friday that it sent a cease-and-desist letter to Apple and its agency, Omnicom’s TBWA\Chiat\Day, over similarities between a 2002 commercial, “Arrow,” that the company aired and a commercial launched earlier this month from Apple for the iPod and iTunes, called “Detroit,” which starred Eminem. The letter hopes to stop airing of the Apple ad. Both feature urban images on a red, yellow and orange background, black silhouettes and a hip-hop soundtrack.

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