U.S. Army Resumes Talks With 6 Agencies in $200 Mil. Review

Washington The same six agencies who vied for last year’s U.S. Army account, in a review which was never completed, have returned questionnaires for this year’s $200 million review, sources said. Responses were due Sept. 8. The agencies include Publicis’ Leo Burnett, the incumbent; Omnicom’s BBDO; IPG’s McCann Erickson; and WPP’s Grey, Ogilvy & Mather and Young & Rubicam. This time, the Army is looking for more direct marketing, and the direct arms of each contender will likely play leading roles in the pitches, sources said. A decision is expected in December.

Agencies Wrap Up Presentations For British Airways Account

NEW YORK Final presentations began last week in London in the global review for British Airways’ estimated $100 million ad account, sources said. The incumbent, M&C Saatchi, presented on Sept. 9. Bartle Bogle Hegarty, 49 percent of which is owned by Publicis, presents on Tuesday, and Omnicom’s DDB is scheduled for Thursday. WPP’s JWT goes Sept. 19, sources said. A decision is expected by year’s end. Executives at the agencies referred calls to the client, which declined comment.

Goodby, BBH to Hear Decision This Week on Dyson Duties

NEW YORk Dyson vacuum cleaners this week is expected to select an agency to handle creative duties on its estimated $50 million U.S. account, following final presentations from Omnicom’s Goodby, Silverstein & Partners in San Francisco and Publicis-backed Bartle Bogle Hegarty in New York, sources said. The Chicago client split with its incumbent, Publicis’ Fallon, in May. The agencies either declined comment or could not be reached, and the client did not return calls.

Coke Hears Pitches for ‘Iconic’ Campaign; Cut Due This Week

New york Coke executives heard pitches for its global “iconic” campaign from eight agencies, all of which presented on Sept. 8 and 9, sources said. The following were involved: WPP’s Berlin Cameron/Red Cell and Ogilvy & Mather; IPG’s McCann Erickson; Publicis; and independents Mother, Wieden + Kennedy, Len Fink/Amoeba and Naked. Sources said the agencies worked from the brief “Happiness in a bottle.” A cut to about three shops will be made by the end of the month. Work from the remaining agencies will go into test before the Atlanta company makes its final decision, sources said. Coke has an estimated global media spend of upwards of $400 million annually on its flagship brand. A Coke representative declined to comment.

Honda and RPA Ready New Element SUV Ad Campaign

los Angeles American Honda Motor Co. will break five TV spots for the 2005 Element SUV in mid-September, according to Tom Peyton, manager of national Honda advertising. Originally designed as a minimalist made-for-Internet campaign by Honda’s agency, independent RPA, Santa Monica, Calif., the cutout animation spots were regarded as so funny that the company decided on TV ads during late-night shows, MTV and Cartoon Network’s Adult Swim, Peyton said, as well as Internet, outdoor and print, including Men’s Fitness, Maxim and Surfer. A personified cutout of an Element compares its features with animals. The Torrance, Calif., automaker put $25 million behind Element through July 2005, per Nielsen Monitor-Plus. The automaker’s budget for the extra push was undisclosed.

Y&R Seeks N.Y. Creative Chief After Eastwood’s Departure

NEW YORk WPP’s Young & Rubicam is seeking a new chief creative officer for its New York office, following the exit of Matt Eastwood last week. Office managing partner Mary Maroun is said to be looking outside for a replacement. Meanwhile, the five executive creative directors in New York continue to steer development for their clients. Eastwood, a former top executive at M&C Saatchi, had held the post for about a year.