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Schwab Considers 3 Shops For $100 Mil. Media Account

NEW YORK Charles Schwab is talking to at least three agencies about media chores on its estimated $100 million ad account, sources said. According to sources, those shops are Havas’ Media Planning Group and Omnicom’s PHD, both in New York, and independent RPA in Santa Monica, Calif. PHD handles Schwab’s media planning and print buying; RPA handles its TV buying. After a separate review conducted three months ago, Schwab moved creative chores from Omnicom’s GSD&M to Havas’ Euro RSCG.

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