Coke Seeking New Ideas For Mexican Market
NEW YORK Coca-Cola is soliciting ideas on its flagship Coke Classic brand in Mexico, a company rep confirmed, calling the process a “creative exercise for ideas on specific Coke initiatives.” Sources said the Atlanta-based client held credentials meetings with various agencies in Mexico City in late May and narrowed the list to roster shops Publicis, WPP’s Ogilvy & Mather and the incumbent on the Mexico business, IPG’s McCann Erickson. The rep said McCann will execute any new ideas and that its status as lead creative agency in Mexico will not change. The company declined to reveal spending.
Warner Bros. Brings In Kitty With ‘Catwoman’ Tie-Ins
NEW YORK Warner Bros. has negotiated tie-ins with the Diamond Trading Co., Jaguar, Allied Domecq’s Kahlúa, Eastman Kodak, Coca-Cola, Kay Jewelers and others for its July release of Catwoman. The PG-13-rated film skews somewhat older, giving such brands the chance to latch on to the wide demographic appeal of star Halle Berry and the DC Comics character. Revlon, for whom Berry is a national spokeswoman, is not involved with the film. In the movie, Catwoman steals a diamond ring and asks a bartender to hold the Kahlúa. Jaguar is the most visible car in the film. Kodak will reward Web site customers with a free movie ticket; Coke will sponsor a 44-ounce Catwoman soda cup; Kay Jewelers will support the release with in-store materials and sweepstakes.
Subaru Set to Mail Out RFPs On $140 Million Account
NEW YORK Subaru questionnaires are due to go out this week from AAR Partners in New York, which is handling the review for the Cherry Hill, N.J., client, sources said. The car maker spends $140 million on media annually, per TNS Media Intelligence/CMR. The incumbent, IPG’s TM Advertising (formerly Temerlin McClain) in Irving, Texas, will participate, Subaru said. AAR sent out what one source described as a “pre-RFI” two weeks ago.
Carr Joins DiMassimo, Gets Name on the Door
NEW YORK DiMassimo Brand Advertising has hired Nigel Carr as chief strategy officer and managing partner, sources said. The agency is changing its name to DiMassimo Carr Brand Advertising, sources said. Carr, former managing director of the San Francisco office of MDC Partners’ Kirshenbaum Bond + Partners, joined the New York shop last week. The U.K. native joined KB+P in 1991 to institute brand planning at its New York headquarters. He moved to San Francisco in 1997 to help establish the West Coast office. He left KB+P in January.
5 Agencies Limber Up for $35 Million Callaway Contest
Los Angeles Five finalists will pitch Callaway Golf’s $35 million account in the next few weeks, according to sources. Among the contenders, all of which are in California, are Dentsu’s Colby & Partners in Santa Monica and independents Doner in Irvine, Ground Zero in Los Angeles, and Matthews Evans Albertazzi in San Diego. The incumbent, IPG’s Dailey & Associates, was not invited to defend but keeps the media portion of the account. Callaway declined comment.
Contenders in Nestlé Review To Pitch Market by Market
LOS ANGELES Nestlé will hear more than a dozen separate pitches between now and August in its $1.5 billion global media consolidation review, sources said. The marketer, based in Vevey, Switzerland, has issued RFPs for about 13 markets, including the U.S. The trio of roster-shop finalists—IPG’s Universal McCann in New York; WPP’s MindShare in London; and ZenithOptimedia’s Optimedia in Toronto—will send teams to present in each market. Contenders will each make one final global presentation in early August, sources said, and a decision is expected soon after.
Hassid Leaves Saatchi for Direct Marketing Shop
NEW YORK Claire Hassid, director of strategic planning at Publicis’ Saatchi & Saatchi in New York, is leaving for a top role at Omnicom direct marketing shop LLKFB, Saatchi confirmed. Hassid, who managed a 23-person department at Saatchi, is becoming chief marketing officer at LLKFB in New York. Scott Gilbert, co-CEO of Saatchi in New York, said her duties will be absorbed by a quartet of senior executives who handle strategic planning on key accounts: Madeline Miller and John Bowman, executive group planning directors; Stacey Lesser, group planning director; and Carol Cotton, a futurist who carries the title of director of consumerology.
Boyko Proposed for Omnimedia Board Seat
NEW YORK Former Ogilvy & Mather creative chief Rick Boyko is among four nominees to the board of directors at Martha Stewart Living Omnimedia. In addition to Boyko, who left Ogilvy last year to become managing director of the VCU Adcenter in Richmond, Va., the board nominated Michael Goldstein, former chairman and CEO of Toys R Us; Susan Lyne, former president of ABC Entertainment; and Wenda Harris Millard, chief sales officer of Yahoo! Shareholders will vote on the nominees at a company meeting June 21. If elected, the four new members would bring the total number to nine.
Advertising Week’s Awards Canceled Due to Lack of Entries
Los Angeles Advertising Week, a series of events and commemorations of the ad business set for Sept. 20-24 in New York, has lost one of its marquee events. No longer on the agenda is the inaugural Advertising Awards for Excellence event, which was canceled last week by the National Academy of Television Arts & Sciences (the governing body of the Emmys). The awards were meant to honor outstanding achievement in advertising in a variety of categories. The black-tie ceremony had been scheduled for Sept. 22. In a statement, Advertising Week said it did not receive enough submissions. More than 20 trade groups and sponsors, including The New York Times, Yahoo!, Kellogg and USA Today, are involved with or sponsors of Advertising Week.
Coke Seeking New Ideas For Mexican Market