Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Coke Seeking New Ideas For Mexican Market

NEW YORK Coca-Cola is soliciting ideas on its flagship Coke Classic brand in Mexico, a company rep confirmed, calling the process a “creative exercise for ideas on specific Coke initiatives.” Sources said the Atlanta-based client held credentials meetings with various agencies in Mexico City in late May and narrowed the list to roster shops Publicis, WPP’s Ogilvy & Mather and the incumbent on the Mexico business, IPG’s McCann Erickson.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in