Hotlines

Adweek Magazines to Launch ‘Marketing y Medios’

NEW YORK Adweek Magazines will launch Marketing y Medios, a monthly trade magazine covering marketing, media and advertising for businesses that target U.S. Hispanics, in September, the company said. The English-language publication and companion Web site will be produced by 12 staffers and will reach marketers, ad executives, and print and broadcast planners and buyers. “Hispanic Americans are a unique, vast and incredibly complex market, and the time is right to dedicate a publication entirely to them,” said Sid Holt, editor- in-chief of VNU’s Adweek Magazines.



26 Icons, Slogans Compete for N.Y.’s Advertising Walk of Fame

LOS ANGELES Twenty-six of the most famous slogans and an equal number of icons will contend for the first Advertising Walk of Fame, to be unveiled on the corner of 50th Street and Madison Avenue when the American Association of Advertising Agencies’ Advertising Week kicks off Sept. 20. Consumers will choose their Top 5 favorites, from Mr. Clean to the Aflac duck and from the venerable “Look, Ma, no cavities” to the contemporary “Whassup?” Voting starts June 14 on a dedicated Yahoo! microsite and on advertisingweeknyc.com. USA Today and the Reuters video board in Times Square will provide promotional support. (Visit Adweek.com for the full list of contenders.)



Georgia-Pacific to Review Consumer Paper Work

NEW YORK Georgia-Pacific Corp. has told a handful of agencies that it is considering reviewing some or all of its consumer paper products, sources said on Friday. The client could not be reached for comment. The Atlanta company spent $65 million in 2003 on ads for its Coronet, Quilted Northern, Brawny, Angel Soft and Dixie brands, according to Nielsen Monitor-Plus. On April 16, Georgia-Pacific said it had hired Kathleen Walters as president of its North American Commercial business, overseeing the paper products. She worked in that capacity earlier in her career at Kimberly-Clark. Omnicom’s DDB in New York handles Angel Soft and Quilted Northern, and Publicis’ Fallon in New York handles Brawny. Executives at both agencies were unavailable for comment. Zenith handles media duties.



Berlin/Cameron Cut From $110 Mil. Viagra Search

NEW YORK Pfizer cut WPP’s Berlin Cameron/ Red Cell in New York from the Viagra creative review last week during the qualitative-testing phase of the creative, sources said. Still in contention for the $110 million business: IPG’s McCann Erickson, and Omnicom’s Merkley + Partners Healthworks and its sibling, incumbent Cline Davis & Mann, all New York. A Pfizer rep declined comment. Two weeks ago, the client awarded direct-marketing duties to independent Digitas in New York.



Samsung Hears Credentials Presentations for $400 Mil. Biz

NEW YORK Samsung heard capabilities/ credentials presentations for its estimated $400 million global account last week at its Seoul, South Korea, headquarters, sources said. The incumbent, IPG’s Foote Cone & Belding, is defending. Publicis’ Leo Burnett and sibling Saatchi & Saatchi presented as a team, as did WPP’s J. Walter Thompson and Red Cell. Omnicom’s BBDO also presented. A time line for a decision has not been determined.



New-Business Activity

Omnicom-owned Targetbase in Irving, Texas, is the fifth contender in Procter & Gamble’s communications-planning review, sources said last week. Targetbase, a direct-marketing specialist that has worked with P&G as recently as 2002, uses proprietary marketing tools that blend data and consumer research. Other contenders include incumbents MediaCom and MPG in New York, Starcom MediaVest Group in Chicago and Carat in New York, sources said. … Final pitches are set for today in the review for Verizon Wireless’ $300 million creative account, sources said. Havas’ Arnold in Boston presents in the morning, followed by IPG’s McCann Erickson in New York in the afternoon. McCann has been the steward on the account since the client split with IPG’s Lowe in February. Three weeks ago, J. Walter Thompson in New York was cut from the process, managed by Pile and Co. in Boston. Media, handled by Publicis’ Zenith Media, is not in play.