Hotlines

IPG’s Nelson Mulls Executive Team to Oversee BofA

NEW YORK IPG chief marketing officer Bruce Nelson is mulling the creation of a “swat team” of 10-12 managers to oversee corporate and multi-agency projects for Bank of America, sources said. The group would serve as an extension of Nelson, the top executive on the estimated $500 million-plus account, which is serviced by some 15 IPG shops, including Deutsch, Draft, R/GA and Gotham, all in New York. Deutsch, meanwhile, is said to be seeking an account chief on BofA. BofA last week completed its estimated $48 billion acquisition of FleetBoston Financial Corp., which will result in Fleet banks being rebranded. Hill, Holliday, Connors, Cosmopulos in Boston handles Fleet.



Chick-fil-A Cows to Stump for Chicken During Elections

NEW YORK Chick-fil-A is sending its cows on the campaign trail this fall, as The Richards Group gives the work a political twist. Print and outdoor ads by the Dallas shop will show the bovines proclaiming, “Not left wing. Not right wing. Vote chicken.” Chick-fil-A spent about $7 million on ads in 2003, per TNS Media Intelligence/CMR.



Masterfoods to Meet With Berlin Cameron About Projects

NEW YORK Executives from Masterfoods are set to meet with non-roster shop Berlin Cameron/Red Cell this week for a credentials and capabilities meeting and to discuss strategic projects, sources said. A client rep declined comment. Executives at WPP’s Berlin Cameron in New York did not return calls.



Fallon’s Virgin Mobile Team Defects to Mother

NEW YORK A Fallon creative team that worked on Virgin Mobile’s ads showing naked teens holding phones over their private parts are joining London-based Mother’s New York office, effective immediately, a Fallon rep said. The team—Allon Tatarka, 28, a copywriter, and Rob Baird, 31, an art director—will be replaced at Fallon in New York, according to ecd Ari Merkin.



Viagra to Hear From 3 More in $110 Mil. Creative Review

NEW YORK Creative presentations continue this week for Pfizer’s Viagra, with IPG’s McCann Erickson scheduled for today, sources said, followed on Tuesday by WPP’s Berlin Cameron/Red Cell and Omnicom’s Merkley + Partners. WPP’s Ogilvy & Mather emerged last week as the fifth agency in the process and presented Wednesday. The incumbent, Omnicom’s Cline Davis & Mann, presented either Thursday or Friday, sources said. A decision is due in May. Pfizer spent about $110 million in U.S. media on Viagra in 2003, according to Nielsen Monitor-Plus.



Subway, Fallon Try New Approach With Ad Strategy

CHICAGO Fallon takes a more direct, product-oriented approach in its latest work for Subway. Two spots that broke during the weekend use a split screen, with a person talking about the sandwiches on one side and the food being prepared on the other. The new work uses the line, “What I want to eat when I want to eat fresh.” The campaign follows Fallon’s previous effort, “It’s OK, I had Subway,” which showed people excusing their bad behavior by saying they ate at Subway. Spending was undisclosed.



Rival Casinos Pick N.Y. Shops For Creative, Media

BOSTON Foxwoods Resort & Casino and Mohegan Sun made agency selections on Friday, tapping The Kaplan Thaler Group and Kirshenbaum Bond + Partners for their ad accounts, respectively. The casinos each plan to spend about $25 million on ads this year. Mohegan Sun in Uncasville, Conn., chose MDC’s KB+P in New York to handle creative and media planning over incumbent Cliff Freeman and Partners and Bartle Bogle Hegarty, both in New York, and Mullen in Wenham, Mass. Mintz & Hoke in Avon, Conn., continues to handle media buying. Publicis’ Kaplan Thaler in New York won Foxwoods’ creative in a shootout against Havas’ Arnold in Boston. Trahan, Burden & Charles in Baltimore held the account previously.