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Deutsch Wins J&J’s $115 Mil. Tylenol, $20 Mil. St. Joseph

NEW YORK IPG’s Deutsch in New York last week won the $115 million Tylenol account. The client, Johnson & Johnson, sweetened the pot by adding the $20 million St. Joseph aspirin brand. Deutsch bested fellow IPG shops The Martin Agency in Richmond, Va., and Hill, Holliday, Connors, Cosmopulos in Boston after a four-month review. At the same time, media duties on the brands shifted without a review to IPG’s Universal McCann in New York, a client rep said.

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