Hotlines

Wieden + Kennedy Wins $100 Mil. AOL Branding Account

NEW YORK Wieden + Kennedy in Portland, Ore., has landed America Online’s corporate branding assignment, sources said. The client is consolidating product advertising at BBDO, New York, which also has AOL’s broadband account, sources said. Wieden originally competed with BBDO for its estimated $100 million corporate duties. The New York agency won AOL’s estimated $80-100 million broadband business in March. Nearly three weeks ago, the Dulles, Va., client, a division of AOL Time Warner, expanded the corporate pitch to include DDB, New York. Media, handled by IPG’s Initiative Media, New York, is unaffected.



Six Flags Considers Putting $70-90 Mil. Account In Play

NEW YORK Six Flags has hired New York consultancy Roth Associates to “explore the possibility” of an agency search, said founder Richard Roth. Ackerman McQueen in Oklahoma City, Okla., handles creative duties and subcontracts media duties to IPG’s Initiative Media. Agency rep Debby Johnson said that if a review is launched, the shop will defend the account, which it has held for nine years. Billings are estimated at $70-90 million. The company owns and operates 39 properties in North America and Europe.



Jergens RFPs Go Out to 14 Agencies Across the U.S.

NEW YORK Media planning and buying are now part of the Andrew Jergens Co. review. Questionnaires for the $75 million Andrew Jergens and $20 million John Frieda hair-care accounts went out to 14 New York shops last week, sources said. The incumbent, IPG’s Lowe, is not participating. Lowe inherited the business when the shop merged with Bozell, which handled planning and print buying. Initiative Media has broadcast buying. AAR Partners in New York is managing the review.



Subway Taps MMB for Project As It Reviews $220 Mil. Account

BOSTON In the midst of its $220 million review, Subway has tapped independent McCarthy Mambro Bertino to produce a TV commercial. The execution features two African American men who claim to have lost weight through a diet that includes Subway sandwiches. Marketing director Chris Carroll’s long-standing ties to MMB co-founder and creative director Fred Bertino helped the agency win the project. Sources said MMB is among the nine shops vying for Subway’s creative account, along with incumbent Euro RSCG MVBMS Partners, Deutsch and Lowe, and a unit of Grey Global Group, all New York; Omnicom’s Goodby, Silverstein & Partners, San Francisco; Publicis’ Fallon, Minneapolis; independent Wieden + Kennedy in Portland, Ore.; and one undisclosed shop, sources said. A client executive would only confirm MMB’s assignment.



3 Vie for $45 Mil. Quaker Pennzoil Media Account

DALLAS Three shops have advanced in the review for the media buying accounts of Shell Lubricants’ Pennzoil Motor Oil and Quaker State Motor Oil, the client said. They are Publicis’ Optimedia, Omnicom’s OMD and IPG’s Initiative Media, all in New York. The winning shop will handle buying for both brands. Media planning could also move to the victor. Pennzoil and Quaker State spent an estimated $30 million and $15 million, respectively, last year, according to TNS Media Intelligence/CMR.



‘Adweek’ Publisher Brophy To Take Over Clio

NEW YORK Ami Brophy, vp, publisher of Adweek, will replace Andrew Jaffe as executive director of the Clio Awards, the annual advertising and design awards show, effective immediately. Jaffe, who has run the festival for six years, is stepping down to start an advertising consultancy. Wright Ferguson Jr., svp of sales for the Adweek Group, will take over Brophy’s duties as Adweek publisher. Both continue to report to Mike Parker, president of the marketing/ media and arts group at VNU Business Media. Brophy, 50, has been with Adweek Magazines since 1994 and became publisher of Adweek in 2001. Before that, she was publisher of Brandweek and Adweek’s Technology Marketing. She relocated to New York in spring 1998, following a stint overseeing Adweek’s Western-region sales. VNU owns Adweek and The Clio Awards.