4 Shops Emerge in Race for XM Satellite Media Chores

LOS ANGELES Aegis Group’s Carat, Publicis’ MediaVest, Havas’ MPG and Horizon Media, all New York, are vying for XM Satellite Radio’s media business, sources said. The client and consultant Pile and Co. in Boston declined to discuss the pitch. Creative is also in review, and several undisclosed shops are contending for that portion of the account, sources said. Washington, D.C.-based XM spent $60 million on media last year, per CMR. Omnicom-owned incumbent TBWA\Chiat\Day, Playa del Rey, Calif., is not defending.

Berlin Cameron/Red Cell Exits $50 Mil. Virgin Mobile Review

NEW YORK WPP’s Berlin Cameron/Red Cell has pulled out of Virgin Mobile USA’s estimated $50 million creative and media planning review, sources said. A client rep declined comment. Berlin Cameron executives in New York could not be reached. Final pitches for the account begin this week from incumbent Leagas Delaney in San Francisco, Publicis’ Fallon in New York and Minneapolis, and Modernista! in Boston. Berlin Cameron was named a finalist last week in a separate review for another Virgin-affiliated account, Virgin Atlantic Airways’ estimated $15 million account.

IPG Seeks Approval for More Common Stock

NEW YORK IPG intends to ask shareholders to approve an increase in common shares to 800 million from 550 million, according to Securities and Exchange Commission proxy materials related to the holding company’s May 20 annual meeting. The filing also showed that John Dooner, who stepped down as IPG’s CEO on Feb. 27, took home a cash salary of $1.25 million last year. He did not collect a bonus, unlike in 2001, when he pocketed $500,000. In 2002, he was granted 375,000 stock options, worth more than $4 million at the time, and restricted stock valued at more than $2.9 million. Dooner also received $2.5 million from a long-term performance-incentive program for meeting targets in 1999-2001. David Bell, who succeeded Dooner as chairman and CEO, saw his cash salary increase to $1 million in 2002 from $491,667 a year earlier.

Zenith Optimedia Raises Spending Projection

NEW YORK In its latest quarterly update of global major-media ad spending, Zenith Optimedia found U.S. advertisers virtually unfazed by high unemployment and the outbreak of war. The media holding company has revised its December 2002 projection that U.S. ad spending will increase by 1.9 percent this year and is now forecasting a 2.2 increase, to $146 billion from last year’s $143 billion. The company did not change its global forecast of a 1.5 percent rise to $241 billion from $237 billion. Zenith looks at spending in TV, newspapers, radio, cinema, outdoor and the Internet.

Arnold Gets ‘Real’ in First Coors Commercial

BOSTON A 30-second spot called “Ditch ‘Em,” the first work for Coors Brewing by Havas’ Arnold, here, is scheduled to break tomorrow on Late Night With Conan O’Brien. The execution, which promotes Coors Original, shows a group of guys at a crowded club during a performance by The Mooney Suzuki. “Real Rocky Mountain beer” is the tagline.

Puppets Star in Y&R’s Orbitz Campaign

CHICAGO Orbitz launches a campaign today that uses marionettes to tout the company’s travel services. WPP’s Young & Rubicam in Chicago created three TV spots in which the Chicago client’s staffers are portrayed by the puppets, who all have urgent tasks to complete, such as getting a father to his son’s birthday party. “Another mission accomplished,” a puppet says at the end of each spot. There is no tagline. The campaign is the first from Y&R since it won the $30 million account in February. Carat in Chicago handles media.

Chemistry Council Taps Ogilvy & Mather for Ad and PR Duties

NEW YORK The American Chemistry Council, the Arlington, Va.-based trade association representing the U.S. chemical industry, has chosen WPP’s Ogilvy & Mather, here, to handle its estimated $50 million creative and public relations account. Ogilvy bested Havas’ Euro RSCG MVBMS Partners and WPP’s Young & Rubicam, both in New York.