Ogilvy’s Sutherland Heads to Y&R
NEW YORK–Ogilvy & Mather executive creative director Ross Sutherland has accepted a high-level post at Young & Rubicam here, sources said. Sutherland, who has worked on and off at Ogilvy for 25 years, most recently on the Jaguar account, is expected to join Y&R next month as evp, executive creative director. Chief creative officer Jim Ferguson is expected to “flatten” the hierarchy of the department at the same time. One possibility: fewer ecds. It was unclear at press time which accounts Sutherland would work on. Ogilvy confirmed the departure; Sutherland and Ferguson declined comment.
Rapp Collins Establishes Digital Unit
NEW YORK–Rapp Collins Worldwide has formed a new interactive unit, dubbed Rapp Digital, and named Ogilvy Interactive’s J.G. Sandom president. The Omnicom Group direct-marketing specialist said the move would provide clients with “a range of advanced, electronic customer-relationship-management services.” Rapp CEO Malcolm Speed said the company will unveil “some significant investments and alliances shortly.”
Lord Group Trims Staff After Key Corp. Split
NEW YORK–The Lord Group will lay off more than 30 employees after its split with Key Corp., sources said. The news surfaced as another account, The Sports Authority, launched a review. “We’ve made what I would call a moderate staff reduction consistent with the loss of the Key Corp. business,” said Roger Chiocchi, general manager of the 160-person shop. Key Corp., which spent $13 million last year, is contacting agencies through a Cleveland consultant, Rojek Marketing Group. Sports Authority, which spent $28 million in 1998, has invited the shop to defend.
BMW Looking for Minority Expertise
NEW YORK–BMW is sending out requests for proposals to shops with expertise in minority/diversity marketing. “It’s a small project aimed at a diverse market,” a source said. BMW is looking for ideas
to “diversify their constituency,” said the source, who described the project as “limited in scope.” Woodcliff Lake, N.J.-based BMW’s lead agency is Fallon McElligott in Minneapolis.
Account Activity
Labatt USA’s Sol beer is searching for a shop to handle creative duties on its $10 million account, sources said. The Kiernan Group, Wilton, Conn., is handling. Incumbent Amster Yard said it resigned the account over “creative differences.” Saatchi & Saatchi, New York, landed creative duties–including direct marketing–on Celebrity Cruises’ estimated $35 million account. Lieber Levett Koenig Farese Babcock, through its alliance with Saatchi, will handle the direct portion. Also last week, Saatchi landed the estimated $15 million account of PUR water filters previously handled by Campbell Mithun Esty, Minneapolis. The shift occurred a month after Saatchi client Procter & Gamble said it was buying the brand.