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Lowe Drops Lintas Name; Octagon Taps New CEO

NEW YORK—Interpublic Group last week confirmed the long-anticipated name change of Lowe Lintas & Partners to Lowe Worldwide, effective Jan. 1. The change is designed to underscore the creative heritage of Lowe and shed the packaged-goods connotations of Lintas, a name acquired through the merger of Lowe & Partners and Ammirati Puris Lintas in 1999. “Frank Lowe is one of the legendary creative leaders in our business, and the global stature of the agency is testament to that,” said IPG CEO John Dooner.

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