Bcom3 Reorganizes Ethnic Holdings
CHICAGO—The Bcom3 Group has placed its ethnic- and multicultural-marketing units under one organization called Pangea. The Chicago holding company also has consolidated its multicultural media units into one group, Tapestry. Pangea will include Hispanic units Lapiz in Chicago and Bromley Communications in San Antonio, and New York-based African-American unit Vigilante; it also formed affiliations with New-A, which targets Asian Americans. New-A owns full-service shops Admerasia in New York and Canada, AAAZA in Los Angeles, interactive agency Cyverasia and translation company aLanguageBank. Also, Bcom3 is acquiring 20 percent of Double Platinum, a New York boutique that targets the gay market.
Modem Media Revenue Slips
NEW YORK—For the fourth consecutive quarter, revenue declined for i-shop Modem Media. The Norwalk, Conn., company posted $23.1 million in revenue for the third quarter ending Sept. 30. That is a drop of 11 percent from $26.1 million in second quarter 2001, and 39 percent from last year’s third-quarter revenues of $37.8 million. The company recorded a $1.9 million net loss for the third quarter, compared with a net loss of $5.5 million for second quarter 2001 and $3.8 million for third quarter 2000.
Panel Dismisses WPP’s Tempus Takeover Appeal
NEW YORK—British holding company WPP Group lost an appeal to rescind its $629 million purchase of U.K. media-services network Tempus Group. The U.K. Takeover Panel’s executive committee rejected the appeal, in which WPP tried to revive its bid to invoke a “material adverse change” condition of its offer for Tempus. WPP representatives were unavailable for comment on whether they will file another appeal.
Y&R Shows New Ads for Dr Pepper, 7Up
NEW YORK—Young & Rubicam last week unveiled new campaigns for Dr Pepper, Diet Dr Pepper and 7Up that continue to rely on music and humor. Four new spots for Dr Pepper feature musicians such as Garth Brooks and sport a new tagline: “Be you.” Six spots for 7Up continue in the “Make 7Up yours” vein, but with comedian Godfrey replacing actor-comedian Orlando Jones. Three new spots for Diet Dr Pepper tout the soda as being “as good as the original.” The New York agency previewed the new work at a bottlers meeting in Dallas.
BBDO, Bates Win Global Domecq Work
CHICAGO—BBDO in Chicago won global responsibilities for Allied Domecq’s Beefeater, Stolichnaya and Kahlua. The agency had previously handled only U.S. chores for the brands. The move is part of a global realignment of all of Domecq’s brands, with Bates landing duties on Ballantine’s and Tia Maria and dRush working on Courvoisier and Sauza tequila. Optimedia was named the company’s worldwide media agency. Domecq spent $45 million on U.S. advertising last year, according to CMR. The brands were previously split among local agencies overseas.
Y&R San Francisco, Kirshenbaum Cut Staff
SAN FRANCISCO—Young & Rubicam in San Francisco has laid off 13 employees, or 13 percent of its approximately 100 staffers, the agency confirmed. The layoffs come one week after Y&R president and CEO Austin McGhie said he would be stepping down to pursue a career on the client side. Separately, New York’s Kirshenbaum Bond & Partners cut 12 percent of its 292-person staff. The downsizing affects 36 people across all disciplines.
Martin Agency Bows Olympus Campaign
ATLANTA—The Martin Agency’s first effort for Olympus cameras focuses on the tagline, “Nothing’s impossible.” The Richmond shop’s work is Melville, N.Y.-based Olympus America’s first TV advertising in six years. Three TV spots begin airing this week on national cable and broadcast stations. In one spot, a surf-casting couple photographs a prize catch, only to have the fish’s digital image smell up their vehicle. The woman then photographs a sweet-smelling flower. Print will run in professional photography and trade magazines. Martin won the estimated $15 million account this past spring.
Ralston Purina awarded an estimated $30 million in creative duties on its Purina O.N.E. dog- and cat-food accounts to Fallon in Minneapolis. … Publicis in the West in Seattle has won the $10-20 million Safeco account, following a review. … Publicis and Cordiant’s Optimedia in New York have dropped out of Novartis’ $250 million global media consolidation, citing conflicts with other pharmaceutical clients. Still contending are Creative Media—pitching with OMD—and MediaVest, all in New York, along with roster shops MindShare in New York and Initiative Media North America in Los Angeles. … WPP’s MindShare and The Media Edge have entered into a joint venture with British production company Shine Entertainment, called Shine:M. … LoJack last week named three finalists in the review for its ad account: Hill, Holliday, Connors, Cosmopulos in Boston, Mullen in Wenham, Mass., and Margeotes|Fertitta + Partners in New York. … The review for the $8-10 million Cayman Islands account is back on track with finalists CGN Marketing & Creative Services in Boston; Work in Richmond, Va.; the Zimmerman Agency in Tallahassee, Fla.; and New York players DiMassimo Brand Advertising and The Lord Group. Madigan Pratt, Darien, Conn., is handling the process. … E.B. Lane Marketing Communications has once again won the Arizona anti-tobacco account. The agency was awarded the contract in June, but following protests by incumbent Riester-Robb and Moses Anshell, the state put the account back into review. … Campbell Mithun in Minneapolis established Yello Communications, a 5-person graphic-design unit.
Bcom3 Reorganizes Ethnic Holdings