Gateway Moves $250 Mil. Account In-House
LOS ANGELES—Gateway has taken its estimated $250 million business in-house, the company confirmed. The move comes after Fallon broke off talks with the client, in part because Gateway intended to handle at least some of the account in-house [Adweek Web site, Feb. 28]. The review also included Siltanen/Keehn in El Segundo, Calif., Arnold in Boston and DiMassimo Brand Advertising in New York.
10 Compete for $15 Mil. Olympus Work
NEW YORK—Richard Roth Associates has sent RFPs to 10 shops for the Olympus Optical Co.’s consumer products group account, estimated to be worth $15 million. Kirshenbaum Bond & Partners, incumbent for the consumer photo products portion of the account, is not defending. Sources said invited shops include Bozell, Dinoto Lee, Gotham, Ground Zero, Hampel/Stefanides, Margeotes|Fertitta + Partners, Wieden + Kennedy and TBWA\Chiat\Day, all in New York. The deadline for questionnaires is March 13. Meetings with a short list of shops will take place April 2-4. Finalists will be selected by April 5, and final pitches will be held May 15-16.
Miller Shifts $90 Mil. Media Buying Biz to MediaVest
CHICAGO—Miller Brewing Co. is shifting its $90 million network media buying account from Starcom MediaVest Group’s Starcom USA unit here to SMG’s MediaVest USA unit to “improve efficiencies,” according to a Miller representative. Starcom will continue to handle Miller’s local and Hispanic media buying and all media planning, the representative said. The account shift follows a consolidation by Kraft—like Miller a Philip Morris company—of its $800 million media account at MediaVest to avoid a conflict with Starcom client Kellogg Co.
Arnold, Jordan to Join Forces
BOSTON—Jordan McGrath Case & Partners Euro RSCG will be realigned within the Havas network and become a unit of Arnold. The Arnold name will eventually be added to the 300-person New York agency’s moniker, with chairman/CEO Pat McGrath and president Stephen Badenhop in charge, sources said. Arnold managing partner Tom Lawson is in line for a top job at Jordan McGrath in the near future, sources said. McGrath said he and Badenhop have no immediate intention of stepping aside. Havas last week reported 2000 revenue of about $1.7 billion, almost a 50 percent increase compared with 1999; that figure includes fourth quarter results for former Arnold parent Snyder Communications which Havas acquired Sept. 26.
Klug Named Top Ford Marketer
DETROIT—Jan Klug, marketing communications manager for Ford Motor Co.’s Ford division, was named to the automaker’s top marketing post. Klug had been one of the top candidates for the job of vp of global marketing [Adweek Web site, Feb. 20]. She replaces Jim Schroer, who resigned last week for the top marketing position at DaimlerChrysler. Klug will report to Bob Rewey, group vp, global consumer services and North America.
WPP Taps New Non-Executive Chairman
NEW YORK—WPP Group has selected Philip Lader, outgoing U.S. ambassador to the United Kingdom, to succeed Hamish Maxwell as non-executive chairman. Lader, 54, has been ambassador since 1997. Before that, he served in former President Clinton’s cabinet as administrator of the U.S. Small Business Administration. Hamish, WPP’s chairman since 1996, is retiring at the age of 73.
IPG Reports Revenue Gains
NEW YORK—Worldwide revenue at Interpublic Group of Cos. grew 6 percent, to $1.6 billion, in the fourth quarter of 2000, compared to $1.5 billion in the same period of 1999, IPG reported last week. Net income was up 35 percent to $103 million for the fourth quarter. For the year, net income rose to $359 million, a 24 percent gain. Also for the year, IPG posted $5.6 billion in worldwide revenue, up 13 percent. “Our challenge in 2001 will be to accelerate top-line growth across all our businesses, while maintaining our focus on cost containment,” said IPG CEO John Dooner.
TBWA\Chiat\Day Launches Privacy Ads for EarthLink
LOS ANGELES—Seeking to differentiate itself from other Internet-service providers, EarthLink last week launched an ad campaign focusing on Internet privacy. Created by TBWA\Chiat\Day in Playa del Rey, Calif., a TV spot called “Privacy” features 30 actors flash-fused together to create the image of one person. The person is shown getting out of bed, going to a dresser and washing up in the bathroom. The spot uses the “Get linked” tag created by the shop last year. Spending was undisclosed; the client spends $50 million on broadcast ads annually.
Amazon Advertising was tapped to handle creative duties for Canon’s corporate-image campaign without a review, according to sources. The client is due to break an estimated $10-15 million national TV and print campaign this summer, sources said. … The Wolf Group has opened its third Atlanta office. Wolf Group Atlanta, a marketing company, joins National Yellow Pages Marketing and Wolf Group Studio, a design firm. … HeadQuarters Advertising appears poised to win the $10-15 million Hispanic account of the AARP following a review. The account will go to the San Antonio office of HeadQuarters. … Pickett Advertising in San Francisco has purchased Winkler Advertising in a deal that creates a shop with $75 million in billings. The merged shop will keep the Pickett name. Winkler president Agnieszka Winkler will remain as a consultant. Bob Dorfman and Bonnie Schaefer, both from Pickett, will head the creative and planning departments, respectively.
Gateway Moves $250 Mil. Account In-House