3 Left in $185-250 Mil. Wireless Account Review

ATLANTA—Grey Worldwide is out of the hunt for the BellSouth/SBC wireless account, sources said. Left to compete for the estimated $185-250 million account are New York’s BBDO and incumbents WestWayne in Atlanta and GSD&M in Austin, Texas. Consultant Wanamaker Associates in Atlanta declined comment.

Navy Taps CEA for $40 Mil. Work

DETROIT—Campbell-Ewald Advertising was awarded the $40 million U.S. Navy account last week, ending a six-month review. The five-year incentive-based contract between the Arlington, Va.-based client and the Warren, Mich., shop has a potential maximum value of $330 million in estimated billings, a Navy representative said. Bates USA and Young & Rubicam, both in New York, and Martin/Williams in Minneapolis, teamed with incumbent Rapp Collins Worldwide in New York, were finalists. Incumbent BBDO in New York did not defend.

TFA/Leo Burnett Takes $20-25 Mil. i2 Business

DALLAS—TFA/Leo Burnett has won the $20-25 million account of i2 Technologies. The Dallas-based client makes supply-chain management and Internet software. With sales of $571 million last year, the firm ranked No. 8 on Fortune magazine’s recent list of the 100 fastest-growing companies in the country. The Austin, Texas, shop will handle the creative portion of the account. Media buying will be handled by Starlink in Chicago.

Bill Bradley Joins UPromise as Adviser

BOSTON—Former U.S. Sen. Bill Bradley has joined UPromise as an adviser and board member. The Brookline, Mass., for-profit venture, launched by former agency executive Michael Bronner, will allow customers who register online to buy goods and services from partner firms and get rebates deposited directly into tax-deferred college-savings accounts. New York’s McCann-Erickson handles UPromise’s $30 million ad account, though Bronner said ads likely won’t break until next year.

Idell Leaves, 2 Advance at Initiative Media

LOS ANGELES—Initiative Media Worldwide evp Cheryl Idell has resigned to join New York-based research and technology company Intermedia Ad Group. Idell will stay on for the Los Angeles shop’s pitch for Initiative’s Unilever account, which the agency is currently competing for in a roster review with New York shops MindShare and OMD. Separately, Mark Green has been named evp, chief information officer, Initiative Media Worldwide, and Ira Sussman has been appointed evp, director of IM Futures, Initiative Media North America, the Interpublic Group of Cos.’ media agency’s research operation. Both are new positions, effective immediately. Green had been svp, director of technology for Initiative Media North America and Sussman was svp, research director for Initiative Media North America.

IPG Realigns Global PR Operations

BOSTON—The Interpublic Group of Cos. is consolidating offices and practices from its three major public relations brands—Weber Public Relations Worldwide, Shandwick International and Golin/Harris—to form two networks: Weber Shandwick Worldwide and Golin/Harris International. Larry Weber, chairman and chief executive of IPG’s Allied Communications Group, becomes CEO of Weber Shandwick Worldwide. Golin/Harris will continue to be based in Chicago and helmed by chairman Al Golin, chief executive Rich Jernstedt and president Dave Gilbert.

Shoup to Retire From 4A’s

WASHINGTON, D.C.—Hal Shoup, evp of the Washington, D.C., office of the American Association of Advertising Agencies, will retire effective April 1, 2001, after holding the position for 12 years. Shoup, 70, said his decision to leave was based on a desire to spend more time with his family. A search committee formed last week to find Shoup’s replacement includes O. Burtch Drake, president and CEO of the 4A’s; John Dooner, president of the Interpublic Group of Cos. in New York; David Bell, chairman of True North in Chicago; and Eric Mower, chairman of Eric Mower and Associates in Syracuse.

Newswire Roundup

Margeotes/Fertitta + Partners has acquired PR agency Bratskeir & Co. The 30-person New York-based firm is the second recent acquisition by Margeotes/Fertitta, also in New York, which acquired a majority interest in Chinnici Direct, a New York-based direct marketing agency, last month. Terms were undisclosed. … NBC has pulled a Nike spot from the network’s Olympics advertising lineup. The network received numerous complaints about the spot, created by Wieden + Kennedy in Portland, Ore. Some callers thought the commercial, which features a man in a hockey mask chasing a young woman with a chainsaw, treated violence against women too cavalierly. The spot will continue to run on ESPN, a Nike representative said. … Havas Advertising’s $2.1 billion stock buyout of Snyder Communications is expected to close Monday following a meeting of Havas shareholders in Paris; Havas stock will likely begin trading under the HADV symbol on the Nasdaq exchange on Wednesday, according to a Havas representative. Separately, Havas last week bought a 60 percent stake in London financial PR firm Hudson Sandler. … Employment Web site will for the third consecutive year appear on the Super Bowl. The Maynard, Mass., client has bought four spots during the upcoming CBS telecast of Super Bowl XXXV. Boston-based Arnold Communications recently picked up the client’s $75-90 million domestic account.