2 Time-Warner Studio Reviews Total $100 Million
LOS ANGELES—Time-Warner movie studios New Line and its specialty film sister Fine Line are searching for a media agency to handle their estimated $100 million-plus planning and buying account. That contest follows the August kickoff of a review for Premiere Group’s estimated $60-70 million account. Premiere, a new film marketing and distribution venture, was founded by former New Line marketing executive Mitch Goldman. The New Line search is being spearheaded by the studio’s evp of media and co-op advertising, Diane Charbanic, and is now in the initial presentation stage, sources said. Longtime New Line incumbent Independent Media in Los Angeles is participating.
California Commission Launches $90 Mil. Review
LOS ANGELES—The California Children & Families Commission has sent out an rfp for its first agency of record assignment. Billings are $30 million a year, and the winning agency will sign on for a three-year term beginning Jan. 1. Asher/Gal & Partners in Los Angeles has been handling the account on a project basis for the past year. Sacramento, Calif. shop Runyon Saltzman & Einhorn, which successfully defended its $40 million California Office of Family Planning account earlier this month, has also done project work for the commission. Agencies qualifying for the review must show an average of $20 million in gross billings from 1998-2000 and have either a full-service office based in California or be partnered with an agency that does. The three-phase review will take several months. A decision is expected on December 15.
Nike Ad Wins Emmy
NEW YORK—The Nike spot “Morning After” garnered the Outstanding Commercial of the Year award from the Academy of Television Arts & Sciences. The ad, from Wieden + Kennedy in Portland and produced by Propaganda/Satellite Films, features a runner who remains stoic in the face of a Y2K disaster. Creative directors were Hal Curtis and Chuck McBride, and the spot was directed by Spike Jonze. Other nominees in the category were W+K/Portland’s “Driving Range” for Nike; BBDO New York’s “Action Figures” for Federal Express; Fallon Minneapolis’ “Cat Herders” for Electronic Data Systems; and DDB Chicago’s “Whassup True” for Budweiser.The award was presented at the creative arts portion of the 52nd annual prime time Emmy Awards last month. The ceremony will air Sept. 7 and 9 on HBO Plus.
Starcom’s GM Unit Sets Lineup
CHICAGO—GM Planworks, the Starcom MediaVest Group’s dedicated unit for General Motors’ media planning, continued to staff its front ranks with Mary Carpenter taking over as director of operations and Jana O’Brien tapped as executive director of strategic research and insights, both new positions. Carpenter was vp and media director at Starcom, working on Oldsmobile; O’Brien was evp and executive planning director at Starcom. The agency veterans report to Dennis Donlin, who is president of GM Planworks.
Tatham Nabs MSSB
CHICAGO—Euro RSCG Tatham has acquired McConnaughy Stein Schmidt Brown in Chicago and will absorb the shop and its 35 employees. The combined entity is expected to get a new name bearing elements from each agency. Tatham head Gary Epstein remains president and chief executive officer, while Jim Schmidt becomes chief creative officer. Tom McConnaughy, chairman and chief creative officer at MSSB, was named to the new post of chief integration officer. A third MSSB partner, Bill Stein, will work through the transition and then retire. The cash deal was approved by Tatham parent Havas in Paris.
Korde Takes New Role at Y&R Inc.
NEW YORK—Satish Korde, the top account executive on Young & Rubicam’s Ford business, is assuming a new role: president and CEO of client solutions. Korde, 50, most recently steered integration efforts in Europe as vice chairman of Y&R Inc. In his new post, he’ll coordinate the work of the agency’s managing partners, each of whom oversees “key corporate accounts.” At the same time, Korde will continue to manage the agency’s global Ford account.
DDB Worldwide is creating a professional-services firm for its digital units under the name of Tribal DDB Worldwide. The new brand will plan, develop and market businesses in the digital marketplace. The company will be run on a worldwide basis through an “office of the chairman” structure consisting of John Zeigler, director of digital strategy; DDB Worldwide and Tribal DDB executives Matt Freeman, CEO, North America; and Johnny Henriksen, CEO, Europe. Tribal DDB Worldwide will be headquartered in New York. … Grey Global Group has hired Casey Jones in the newly created position of evp, managing director, technology. He reports to vice chairman and general manager Bob Berenson. Jones, 43, joins Grey in New York from Euro RSCG DSW Partners in Salt Lake City. … TBWA Worldwide and Hakuhodo said this week they are forming G1 Worldwide, a joint venture created to service global advertising communications for Nissan Motor Co. Ltd. G1 will be managed as a global operation, with its headquarters located in Tokyo. … Omnicom Group has acquired what it called a substantial equity position in Horrow Sports Ventures. The south Florida-based Horrow consults with cities and professional sports franchises and leagues about developing sports and entertainment facilities.
2 Time-Warner Studio Reviews Total $100 Million