Strike Negotiations to Resume
NEW YORK—Federal mediators have recalled the advertising industry and SAG/AFTRA unions to the negotiation table. Talks are scheduled for Sept. 13 in New York. John McGuinn, chief negotiator for the Joint Policy Committee representing advertisers, would not disclose whether the JPC will amend its current proposal, saying only that he is “hopeful” for a settlement. He added that both sides will be sending smaller sidebar committees instead of full negotiation teams in order to give negotiators “more ability to speak freely and not posture as much.” SAG representative Greg Krizman said the unions are eager to meet, but are “bothered that the ad industry wouldn’t agree to get together sooner,” noting the sizable financial strain the 4-month-old strike has had on union members. McGuinn said the JPC proposed the first available date after the unions’ proposal of Aug. 30, citing conflicts with prepaid vacations and the beginning of the school year.
Monster.com Narrows Race to 4
BOSTON—Four finalists have been selected in the review for Monster.com’s $75-90 million domestic-advertising account. Arnold Communications in Boston, along with BBDO in New York, Wieden + Kennedy in Portland, Ore., and incumbent Mullen in Wenham, Mass., have advanced. Bozell, DDB and Ogilvy & Mather, all New York, had been semifinalists. DDB said it withdrew.
Deutsch Takes DirecTV’s $65-70 Mil. Business
LOS ANGELES—Deutsch in Los Angeles has won DirectTV’s creative account as expected, sources said. Deutsch has been working with the satellite-TV marketer on advertising for its NFL Sunday Ticket football package and was considered a favorite in the final round, which also included D’Arcy Masius Benton & Bowles in Los Angeles and GMO/Hill, Holliday in San Francisco. The budget is estimated at $65-70 million, though sources said it might increase to up to $100 million in the next year to counter increased competition from rival Dish TV and digital cable TV. The review was conducted by Select Resources International in Los Angeles.
Ogilvy Lands Goldman Sachs’ $25 Mil. Account
NEW YORK—Goldman Sachs Group has awarded its estimated $25 million brand and global advertising account to Ogilvy & Mather in New York, even though the agency skipped the four-month review. The only finalists identified in the search process were D’Arcy Masius Benton & Bowles and Mullen [Adweek, July 10]. A decision on the account had been delayed since early July, after executives at Ogilvy parent company WPP began “negotiating at the highest levels” of the New York investment bank, one source said [Adweek, July 31]. After the search was narrowed to D’Arcy in New York and Mullen in Wenham, Mass., six weeks ago, Ogilvy managers began “having conversations” with client executives, a source said.
Coke Hires Bishop From McCann in S.F.
NEW YORK—Coca-Cola has appointed Nick Bishop to the newly created position of vp, consumer connections, effective Oct. 1. Bishop most recently served as evp and managing director of McCann-Erickson in San Francisco, where he has been affiliated with Coca-Cola for 15 years. In his new role, he will report to Coke’s chief marketing officer, Steve Jones, and will work closely with Darryl Cobbin, vp of consumer communications for North America. Responsible for developing creative communication across advertising, the Internet, interactive TV and wireless media, Bishop is expected to build on partnerships with America Online and Creative Artists Agency.
Reebok Makes Survivor Endorsement Deal
BOSTON—Reebok International has finalized an endorsement contract with the winner of the CBS show Survivor. While the Canton, Mass., company claims not to know who the winner is, it has committed to a one-year endorsement deal, which could include an appearance in future Reebok TV spots. The contract commences with the show’s final episode on Aug. 23. Financial terms of the deal were not disclosed. During the last episode, Reebok will air the final two Survivor-style ads, created by New York-based shop Berlin, Cameron & Partners, with fictitious characters Nate and Brian, as well as ex-castaway B.B. Anderson.
Cynthia Perry, an svp at FCB, New York, has been promoted to evp, worldwide account director on the Bristol-Myers Squibb Clairol business in markets that include Britain, Brazil, Mexico and newly won Australia and Asia, a new position. … OMD USA has promoted Chris Geraci to director of national broadcast buying, effective immediately. Geraci will still handle his BBDO clients as well as OMD USA clients. The shops recently combined their media buying departments. Geraci was previously svp, group director of the department. Geraci replaces Steve Grubbs, who was promoted from svp, group director of national broadcast buying at BBDO in New York earlier this year to CEO of OMD USA. … General Motors has selected four finalists to pitch for the $20 million Hummer account. They include incumbent Pyro Brand Development, which is teamed with The Richards Group, both in Dallas; McCann-Erickson, Troy, Mich.; The Martin Agency, Richmond, Va.; and Modernista!, Boston. … Coca-Cola will be the first company to partner with UPromise, a startup from former agency executive Michael Bronner, designed to help families save for college and assist companies in building brand loyalty. It is expected that Coke products will be sold through the UPromise program—either online or offline—when UPromise officially debuts in October.
Strike Negotiations to Resume