Jaguar Negotiates $100 Mil.-Plus Shift to Y&R
NEW YORK—Jaguar is in talks to move its global creative and media ad account, estimated at over $100 million, to Young & Rubicam, sources said. Currently, the business is split between Ogilvy & Mather (U.S.) and J. Walter Thompson (Europe). Talk of the shift surfaced just weeks after Y&R landed ad duties on the launch of a new Jaguar sedan, dubbed the X-Type [Adweek, Jan. 15].
<NEW HEAD>Goodyear Down to 4 in Race for $60 Mil. Account
CHICAGO—Goodyear Tire & Rubber Co. has narrowed the list of contenders for its $60 million North American account to Goodby, Silverstein & Partners in San Francisco; GSD&M in Austin, Texas; and BBDO and McCann-Erickson, both New York. McCann handles the client’s Latin American business. Cut were Fallon in Minneapolis and Young & Rubicam in New York. Both incumbent J. Walter Thompson in Detroit, and TBWA\Chiat\Day in Playa del Rey, Calif., dropped out earlier. A decision is due in March.
7 Contend for $40 Mil. Verizon Assignment
ATLANTA—The review for the Northwest marketing account of Verizon Wireless, estimated at $40 million, has seven semifinalists: GMO/Hill, Holliday and AKQA, both in San Francisco; Barkley Evergreen & Partners in Kansas City, Mo.; Euro RSCG Tatham in Chicago; Fogarty Klein Monroe in Houston; and Temerlin McClain in Irving, Texas, join incumbent Campbell Mithun in Minneapolis, said Wanamaker consultant Ken Bowes, who is conducting the review.
Changes Ahead for Circle.com
BOSTON—Havas Advertising is aligning Circle.com, the struggling interactive agency acquired last year in its $2.1 billion purchase of Snyder Communications, with its Euro RSCG Worldwide network. Also, Circle’s tracking stock will soon vanish from the Nasdaq. Havas plans to issue 1.95 million of its own shares to Circle.com stockholders in exchange for all of Circle.com’s tracking stock, which was launched in 1999. Based on the $14.81 closing price on Feb. 2 for its stock, Havas would exchange 0.0857 shares for each Circle.com share. Circle.com shares were trading last week at around $1.15. The stock’s 52-week high was $14.75 and its low was 41 cents. Paris-based Havas acquired all Snyder’s common stock in September.
MassMutual Taps Lowe Lintas for $15-20 Mil. Work
BOSTON—MassMutual Financial Group has named Lowe Lintas & Partners for its $15-20 million corporate account following a review. The New York shop bested crosstown rivals Bozell, Messner Vetere Berger McNamee Schmetterer/Euro RSCG and Wenham, Mass.-based Mullen. Bozell had the business for more than a decade.
Bolton Named Chief of JWT U.K.
SAN FRANCISCO—Simon Bolton, 42, CEO and president of FCB Worldwide’s office here, has been named CEO of J. Walter Thompson’s London office. He replaces Stephen Carter, who left last fall. Bolton was promoted to CEO and president of FCB Worldwide San Francisco late last year after two years as managing director. Geoff Thompson, now FCB’s Worldwide creative director, will serve as chairman and CEO of FCB San Francisco in addition to his creative duties.
Ogilvy Promotes Hayden to Vice Chairman
NEW YORK—Steve Hayden, president, worldwide brand services at Ogilvy & Mather, working primarily on the IBM account, has been promoted to vice chairman. In the newly created post, Hayden, 53, will work closely with Ogilvy chairman and CEO Shelly Lazarus as a creative partner on the agency’s global accounts. Hayden will also take a leadership role on Kodak, SAP and Motorola. In a statement, Lazarus said, “Steve’s creative stewardship of the IBM brand over the past six years has produced dramatic solutions that go beyond the 30-second commercial.” Hayden said, “My job is to make sure we’re integrating around great ideas for global brands.”
Fallon has produced two new TV spots for And 1, signaling the end of the sneaker marketer’s relationship with incumbent Miami shop Crispin Porter + Bogusky. CP+B said Friday that it had resigned the account in late January. The new spots, which broke last week, feature NBA star Kevin Garnett. Sources said the shift was due in part to Garnett’s relationship with Fallon chief creative officer Jamie Barrett—a Wieden + Kennedy alum. Billings are estimated at $20 million. … BBDO and its @tmosphere interactive unit have pulled out of the estimated $20-25 million review for DoubleClick. The decision was made “in order to better focus our resources on other new-business opportunities as well as handling existing client needs,” an agency representative said. Remaining contenders are J. Walter Thompson and Grey, both in New York. Pile and Co. in Boston is overseeing the search. … Amicus, the e-commerce unit of Toronto-based CIBC, has launched a review for its U.S. and Canadian creative and media account, estimated at $15-20 million. Incumbent agency Perennial Design in Etobicoke, Ontario, has been invited to pitch, said Westport Consulting Group, which is managing the review. … Wolf Camera has focused on three finalists in its search for an ad agency: Atlanta-based Fitzgerald & Co., Levenson & Hill in Dallas and Crispin Porter + Bogusky in Miami. Billings are estimated at $10-20 million. … Initiative Media North America is launching IM2 (for IMmediate IMpact). The new entity will claim $400 million in direct response TV billings—35 percent of the total spent on DR broadcast annually. Based in New York, IM2 will combine the Interpublic media agency’s direct response division, IM Direct, and its DR subsidiary, Media Direct Partners. Both will exist under the IM2 umbrella to handle client conflicts.
Jaguar Negotiates $100 Mil.-Plus Shift to Y&R