Ad Industry Veteran Harry Paster Dies
NEW YORK—Former evp of the American Association of Advertising Agencies Harry Paster died last Tuesday after a long illness. He was 74. Paster joined the 4A’s in 1968 as a statistician after graduating from City College of New York and serving in the U.S. Army during World War II. He then received a master’s degree in business administration at NYU. Named 4A’s vp in 1966 and promoted to svp 12 years later, Paster also managed the 4A’s headquarters beginning in 1979. From 1980 to 1995, he served as the organization’s evp and management consultant for all member agencies. He was presented with the Anti-Defamation League Samuel Dalsimer Human Relations Award in 1986. In 1992, he was named “Man of the Year” by the Advertising Club of New York and received the American Advertising Federation’s Silver Medal. He retired from the 4A’s in 1995. Paster is survived by Beverly, his wife of 52 years; a daughter, Lynn Paster Offsey; a son, Ken Paster; and six grandchildren. A service was held last Thursday at the Riverside Nassau North Chapel in Great Neck, New York.
JWT, Tonic 360 Win $100 Mil. Sun Business
NEW YORK—J. Walter Thompson and interactive shop Tonic 360 won the $100 million Sun Microsystems ad account in a decision ending Sun’s relationship with Lowe Lintas & Partners. JWT in New York and Tonic in San Francisco, Sun’s digital shop for two years, beat out The Martin Agency. Martin, based in Richmond, Va., is a Lowe affiliate under Interpublic Group of Cos. Lowe parted with Sun due to a conflict with Dell Computer, handled by its New York office. Separately, Lowe last week won the $25-30 million InterNAP business.
Doner Takes Owens Corning’s $30-40 Mil. Account
CHICAGO—Doner expects to launch a campaign for Owens Corning next year that will herald a new position for the company as a provider of services, rather than a maker of building materials. The Toledo, Ohio, company last week consolidated its $30-40 million ad account at the Southfield, Mich., shop after a six-month search. Some other finalists in the review included Fahlgren in Toledo, which had been the lead agency; Juhl Marketing Communications in Mishawaka, Ind., which handled business-to-business; Mitchell & Co. in Toledo; and Hanon McKendry in Grand Rapids, Mich. The business was previously split among seven shops, a company representative said.
Swiss Army Leaves Mullen; Review Considered
BOSTON—Swiss Army Brands has ended its four-year ad-agency relationship with Mullen in Wenham, Mass., though the shop remains on board for public relations chores. The client in Shelton, Conn., is working with Lloyd (+ Co.) in New York on print ads breaking in fall issues of consumer magazines. However, an agency review for the seven-figure business remains a possibility, a Swiss Army representative said.
Bcom3 Sets Management Lineup
CHICAGO—The Bcom3 Group has installed new top management at its three global operating units: Leo Burnett Worldwide and D’Arcy Masius Benton & Bowles. Linda Wolf, chief executive of Leo Burnett USA, becomes the agency’s Worldwide chairman and CEO, taking titles previously held by Bcom3 executives Rick Fizdale and Roger Haupt. Stephen Gatfield, group president of Burnett’s Asia/Pacific region, becomes the agency’s worldwide chief operating officer; Bob Brennan, chief operating officer of Starcom MediaVest Group, becomes president of Leo Burnett Worldwide. Jack Klues remains CEO of SMG and is expected to make known Brennan’s successor shortly, according to an agency representative. At D’Arcy, worldwide chairman and CEO Arthur Selkowitz becomes vice chairman and chief client officer of the Bcom3 Group. John Farrell, president of D’Arcy TransAtlantic, becomes president and CEO of D’Arcy Worldwide, and Susan Gianinno, chief branding officer of D’Arcy Worldwide, adds chairman duties. A global leadership team for D’Arcy will be named shortly. The moves take effect Jan. 1.
Havas, Snyder Deal Is Complete
BOSTON—Havas Advertising completed its $2.1 billion stock purchase of Snyder Communications last week. Former Snyder unit Arnold Communications in Boston, helmed by CEO Ed Eskandarian, becomes lead agency in the Havas Campus global network. The French company’s other major network, Euro RSCG Worldwide, is based in New York. Havas stock began trading on the Nasdaq Exchange on Wednesday, opening at 17 5/16 and trading in the 15-17 range. Havas reported a 39 percent jump in both first-half 2000 billings and gross income to $4.3 billion and $646 million, respectively, compared with 1999 at the same time. Net profits for the first half improved 45 percent to $39.4 million.
David Kessler has left as an international account director at Lowe Lintas & Partners and joined FCB Worldwide in the new position of evp/worldwide account director on AT&T. Kessler is responsible for managing AT&T’s strategic and integrated advertising throughout FCB’s U.S. and overseas network. … The Salt Lake Organizing Committee has tapped Publicis USA to handle brand advertising, direct mail and promotion for the 2002 winter Olympics. Billings were undisclosed. Three promotional spots were set to air on NBC during the summer games in Sydney, Australia. … Edelman PR Worldwide has acquired Munich-based Henschel & Partner Public Marketing GmbH, a German PR firm. This is the fourth recent acquisition for Edelman, which has also acquired Infokraft in Sweden, the Sydney, Australia, and Hong Kong offices of The Rowland Co., and Callahan Creative, recently relaunched as Blue Worldwide.
Ad Industry Veteran Harry Paster Dies