Ogilvy Connects With Motorola for $400 Mil. Work
NEW YORK—Motorola has awarded its consolidated global ad account, with billings estimated at $400 million, to Ogilvy & Mather in New York following a review, sources said. McCann-Erickson Worldwide in New York had handled branding since 1997 and participated, as did roster shop Leo Burnett in Chicago. Before the review that began in July [Adweek, July 24], McCann was Motorola’s lead agency and managed consumer electronics advertising, Burnett handled semiconductor advertising, and Ogilvy’s OgilvyOne unit handled direct and interactive business.
SBC/BellSouth Cuts to 4 for $185-250 Mil. Business
ATLANTA—An executive at Bates Worldwide said the agency is no longer involved in the review for the $185-250 million SBC Communications-BellSouth consoli-dated wireless account, which includes both creative and media duties. No further details were provided, and a representative for Wanamaker, the Atlanta consultancy, had no comment. The New York agency’s withdrawal leaves incumbents WestWayne in Atlanta and GSD&M in Austin, Texas, against New York companies BBDO and Grey Worldwide.
Ad Execs Unhappy With Gemstar Review
SAN FRANCISCO—Gemstar International Group, which launched a review for its $100 million electronic book business this summer, has left four agencies in the lurch. Angry ad executives said the company may take creative work in-house. Four Northern California shops, Citron, Haligman Bedecarré, Tonic 360, Butler, Shine & Stern and an undisclosed shop, were competing to create a campaign for the company’s e-book products, which allow readers to download books online and store them on a portable device. But agency sources said Gemstar has not returned phone calls recently.
3 Emerge for L.L. Bean’s $15-20 Mil. Account
BOSTON—Three finalists have emerged in catalog retailer L.L. Bean’s review for its $15-20 million account. FCB in New York and Minneapolis agencies Carmichael Lynch and Martin/Williams moved into the final round. Crispin Porter & Bogusky in Miami, Boston-based Digitas, Leagas Delaney in San Francisco and one undisclosed contender did not advance. The Freeport, Maine-based client parted with incumbent Mullen in Wenham, Mass., this summer. Martin/Williams works for retailers Target Corp. and Gander Mountain, which could pose conflicts with L.L. Bean, sources said. An L.L. Bean rep declined to address conflict issues; Martin/Williams officials did not comment.
Postal Service Taps 3 for Multicultural Efforts
NEW YORK—The U.S. Postal Service has selected three agencies to target consumers and business owners in multicultural markets. The Bravo Group, Chisholm-Mingo and Asianese Partnership, all New York, will handle advertising for the Hispanic, African American and Asian American markets, respectively. The decision comes following a review that began in February for the esti-mated $140 million account. Last week, the service di-vided its accounts as follows: Leo Burnett in Chicago got the corporate-image assignment; FCB Worldwide in New York was awarded direct mail and interactive marketing duties; Frankel in Chicago retains in-store retail and point-of-sale business [Adweek, Web site, Sept. 8]. MediaCom in New York manages media planning and buying.
3 in for Air Force’s $50 Mil. Account
DALLAS—The U.S. Air Force has named three finalists to advance to the creative presentations stage of the review for its $50 million account. The finalists are GSD&M in Austin, Texas; Image Media Services in McLean, Va.; and the incumbent, Bozell Kamstra in Irving, Texas. Cut were Siegelgale in New York and TMP Worldwide in Washington, D.C.
Bulldog Drummond Wins $25 Mil. Virgin Business
NEW YORK—Bulldog Drummond has landed Virgin Entertainment’s estimated $25 million account. The San Diego-based shop is expected to launch a new campaign by the year’s end. The shop went head-to-head with agencies such as Grey Worldwide, Ground Zero, 120, all in Los Angeles, Leagas Delaney in San Francisco and undisclosed others. Palisades Media Group in Los Angeles handles media.
Publicis Groupe SA’s net profit in the first half rose 53 percent to $44.7 million, the company said. Excluding the results of its recent acquisition of London-based Saatchi & Saatchi, the French group said it expects growth of more than 30 percent in revenue and profit for the year. The acquisition of Saatchi closed last week, forming the new company Publicis Groupe. The deal, made known in June, was valued then at about $1.9 billion. … General Motors breaks a new unified ad campaign this week for its GMC truck brand that features actual employees and includes a new tagline: “GMC. We are professional grade.” Lowe Lintas & Partners in New York created the campaign, which breaks with two TV spots during the Olympics. Print and outdoor follow in October. … David Simpson, former worldwide account director at J. Walter Thompson in New York, has joined Doremus as svp, senior management representative, a new role. … Havas last week purchased Vickers & Benson, a Toronto agency with interactive and direct marketing units and a Chicago presence. Terms were undisclosed; analysts estimated the sale price in the $35-45 million range.
For the Record
The creator of the magazine title FSB: Fortune Small Business was misidentified [Newswire, Sept. 11]. The name was created by Time Inc.
Ogilvy Connects With Motorola for $400 Mil. Work