7 Semifinalists Vie for $20 Mil. T.J. Maxx Account

BOSTON—TJX Cos.’ T.J.M axx chain is mulling 7 semifinalists for its $20 million account: Hill, Holliday, Connors, Cosmopulos in Boston; Bates USA and Cliff Freeman and Partners, both in New York; Campbell Mithun in Minneapolis; Euro RSCG Tatham in Chicago; Long Haymes Carr in Winston-Salem, N.C.; and The Richards Group in Dallas. The Framingham, Mass.-based chain of 625 off-price clothing stores split with Holland Mark Advertising in Boston last month.

5 Up for $42 Mil. Winn-Dixie Business

ATLANTA—Southern grocery chain Winn-Dixie Stores has reduced the field to five finalists in the competition for its $40 million ad account. According to sources, finalists are Austin Kelley Advertising in Atlanta, Young & Rubicam in Miami, Levenson & Hill in Dallas, Luckie & Co. in Birmingham, Ala., and Cremer-Kresselt in Chicago and Orlando, Fla. Levenson and one other agency confirmed their finalist status. Cook Marketing Communications held the account for 30 years. The Jacksonville shop was eliminated early in the process.

L.L. Bean Taps Martin/Williams for $15-20 Mil. Work

BOSTON—Catalog retailer L.L. Bean selected Mar-tin/Williams for its $15-20 million account after a review. The Minneapolis shop upended crosstown rival Carmichael Lynch and FCB Worldwide in New York in the pitch’s final round. Mullen in Wenham, Mass., had handled the business for the past several years.

LatinWorks Wins $17 Mil. SBC Hispanic Account

DALLAS—A small agency less than two years old has upset a cast of established players to win the estimated $17 million consolidated Hispanic advertising account of SBC Communications. LatinWorks in Austin, Texas, won a review that pitted it against finalists including Bromley Communications in San Antonio, Dieste & Partners in Dallas, and del Rivero Messianu Advertising in Coral Gables, Fla. Media buying will be handled by Starlink in Chicago.

New Line $120 Mil. Account in Limbo

LOS ANGELES—Agencies vying for New Line Studios’ estimated $120 million media account have been told that a decision has been delayed, according to sources. The studio was expected to select an agency last week. But sources said the client has been distracted by the recent uproar—replete with congressional hearings—over the marketing of violent and sexual films to kids. Others said the review has been political from the start, with the client professing admiration for longtime incumbent Independent Media Services in New York, even as it launched a review. Other contenders include the local offices ofHorizon Media, Carat, ESL Media, and RNA Media, which is pitching in partnership with CIA Medianetwork in New York. CIA, meanwhile, may find another route into show biz. Sources said the media agency’s ongoing search for an acquisition in the West has narrowed to RNA and another entertainment media specialist, Palisades Media Group. Santa Monica, Calif.-based Palisades is a contender in the review for the $60-70 million Premiere Group account.

HookMedia Opens in New York

BOSTON—Interactive media shop HookMedia continues its East Coast expansion this week, opening a four-person office in New York helmed by Barry Lowenthal, managing partner, who several months ago helped guide HookMedia’s successful launch in Atlanta. The New York office has two clients: and ClubMom. The independent agency, based in Boston, has grown from 15 to 100 total staffers in less than a year.

Fleet: ‘Forward. Thinking.’

BOSTON—FleetBoston Financial is breaking its first major branding campaign from Hill, Holliday, Connors, Cosmopulos since Fleet’s acquisition last year of BankBoston. The multimedia push running in New England, New York and Providence, R.I., is themed, “Forward. Thinking.” Spending is believed to be in the mid-eight figures.

Newswire Roundup

Arnold Worldwide Partners is the new name for Arnold Communications in Boston in the wake of the sale of Arnold and its parent Snyder Communications to France’s Havas Advertising. Fran Kelly was named president and chief operating officer of Arnold’s U.S. operations, called simply Arnold Worldwide; Ron Lawner will serve as chairman and chief creative officer. Ed Eskandarian is CEO of both U.S. and global operations. … Two top executives were among the 17 people laid off at Initiative Media North America, based in Los Angeles. Lou Schultz, chairman and CEO of parent agency Initiative Media Worldwide, said downsizing eliminated evp/group account director Dot DiLorenzo and director of print services Bruce Hoenig. … Bates Southwest has been selected by Busy Body Total Fitness Solutions to introduce a new service concept that will involve the retailer in its customers’ post-purchase exercise regimes. The Houston agency will create radio, print and TV ads for Dallas-based Busy Body, the nation’s largest retailer of fitness equipment, to roll out after Thanksgiving. … Neil Miller was named chief operating officer of TN Media. Miller was formerly chief financial officer at MindShare North America. At TN he reports to Scot Butler, president of TN Media and worldwide media director of FCB Worldwide. TN Media previously had no COO. … Alan Rose has taken over as president of the advertising operation at KemperLesnik Communications in Chicago. Rose was formerly senior vp and director of client services at Chicago’s BBDO. Former Euro RSCG Tatham and Monsanto executive Ian Miller briefly held the KemperLesnik ad post this summer before taking a position with Marchfirst.