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NEW YORK-Bookstore chain Barnes & Noble has awarded a piece of its $20-25 million account to Weiss, Whitten, Stagliano, sources said. The agency bested other New York finalists Angotti, Thomas, Hedge and Mad Dogs & Englishmen for the business, sources said. Weiss, Whitten’s duties include developing brand strategy, image and retail advertising. VSM Media here retains media planning and buying duties. Officials at Barnes & Noble could not be reached for comment.
Saatchi vs. Ammirati for Motrin IB Business
NEW YORK-Saatchi & Saatchi Advertising and Ammirati Puris Lintas here are engaged in a creative shootout for McNeil Consumer Product Co.’s
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