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Martin Teams Jordan, Chan for Hanes

ATLANTA—New television work for Hanes from The Martin Agency brings celebrities Michael Jordan and Jackie Chan together. The 30-second spot broke yesterday during the Super Bowl when, according to John Ceneviva, senior vice president of branding for the apparel maker, more than a third of all men watching would be wearing Hanes products. The ad is Chan’s first for the Winston-Salem, N.C., client, a division of Sara Lee. Campaign spending was undisclosed. Martin, an Interpublic Group agency, is located in Richmond, Va.

Chemical Group Names Semifinalists

ATLANTA—Six agencies have advanced in the review for the American Chemistry Council’s $50 million ad account. The semifinalists, according to Dan Pearlman, managing partner and co-CEO at Bob Wolf Partners/TPG, the Los Angeles consultancy conducting the search, are DDB in Chicago and New York agencies Grey Global Group’s Grey, Interpublic Group’s McCann-Erickson, WPP Group’s Ogilvy & Mather and Young & Rubicam, and Havas’ Euro RSCG MVBMS Partners. A cut to two or three finalists will be made following agency visits by the Arlington, Va.-based client the week of Jan. 27. A decision is expected in April.

Carvel Suspends Agency Search

ATLANTA—The review for a Carvel assignment estimated at $2-3 million has been “indefinitely postponed,” sources said. The Farmington, Conn.-based ice cream maker had been considering three shops in Atlanta—Match, T.G. Madison and Maxxcom’s Fletcher Martin Ewing—along with Suissa Miller in Los Angeles for promotional work in conjunction with its marketing office here. Kirshenbaum Bond & Partners West in San Francisco handles advertising and media buying for the client. Carvel operates about 400 ice cream/baked goods outlets and sells its cakes in some 5,000 supermarkets, mainly on the East Coast and in California. The client did not return calls.

Grizzard, Integer Partner for NAPA

ATLANTA—NAPA Auto Parts has tapped Grizzard Communications and Omnicom sibling The Integer Group to develop a Web-based relationship marketing program aimed at dealers. The effort will enable the Atlanta-based client’s 6,000 franchises to segment target markets in their areas. The first campaign will launch this month. Spending was not disclosed. Direct marketing agency Grizzard is located in Atlanta; Integer Group is headquartered in Denver.

Dow Jones, Goodby Part Company

LOS ANGELES—Dow Jones & Co.’s The Wall Street Journal has ended its relationship with Goodby, Silverstein & Partners, the agency confirmed. The Journal had been a client since 1999 and spent more than $22 million on ads for the first 10 months of 2002, per CMR. Colin Probert, president of the San Francisco shop, said the paper has not been an active client for six months. The Journal will now focus on trade campaigns created in-house. Trahan, Burden & Charles in Baltimore remains the agency for The Wall Street Journal Online.