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Mason & Moon Adds Subway Markets

DALLAS—Mason & Moon has picked up the creative and media accounts of the Subway restaurants in the Texas markets of Dallas, Fort Worth, Tyler and Long-view as well as Shreveport and Monroe, La. Billings total $4 million, according to agency president Sammy Moon. The Oklahoma City shop, which now handles work for 24 Subway markets, plans to open an office in Dallas. Fogarty Klein Monroe, Houston, was the incumbent on the accounts.

Dieste Bows Spanish Spots for Southwest

DALLAS—Dieste Harmel & Partners is breaking new soccer spots aimed at Hispanic consumers for Southwest Airlines. The “Lingo” campaign turns soccer-oriented terms into plays on words. In one spot breaking Wednesday, an airline passenger accidentally bumps the woman in front of him. After she looks back in surprise, the frame freezes with the super “illegal use of hands.” The campaign airs nationally on Univision, Telefutura and Galavision during the Spanish-language broadcasts of Mexican League Soccer games. The first spot by the Dallas shop broke in mid-December.

San Francisco Chronicle Goes to FCB

LOS ANGELES—Interpublic Group’s Foote, Cone & Belding has won two projects for Hearst Communication’s San Francisco Chronicle, the client confirmed. Total billings are about $3 million. The San Francisco shop edged the Omnicom team of DDB and Direct Partners Group, also in San Francisco, and Rives Carlberg in Houston. Client marketing director Patricia Hoyt said the paper spends $3-4 million annually on advertising. San Francisco incumbent Grant, Scott & Hurley did not defend.

Ex-BIG Executives Launch San Antonio Shop

DALLAS—Reagan Williamson and Michael Karshis, formerly executives at the shop BIG, have opened a new agency called TG&O. The San Antonio shop, whose name is derived from “two guys & others,” handles many of the accounts once serviced by BIG, which closed in September. Clients include The Emily Morgan Hotel and Buscadores Tequila. Williamson handles strategy and Karshis heads creative operations at the four-person agency.

White Leaves Temerlin to Be ECD at Luckie

ATLANTA—Luckie & Co. has hired Brad White as executive creative director. White moves to the Birmingham, Ala., shop from Temerlin McClain in Irving, Texas, where he was senior creative director on the American Airlines, Nortel and Texas tourism accounts.

Volkswagen Releases New TV Spots

BOSTON—Arnold continues to combine lifestyle themes and playful visuals in its latest television spots forVolkswagen. One commercial that broke late last month contrasts different images of “squares”—desktop PCs, office buildings, doors—with the smooth shape of the New Beetle. The commercial is thematically similar to Arnold’s earlier spots for the Beetle convertible showing a boxed-in office worker seeking escape via his VW. The ads retain the “Drivers wanted” tagline.