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$100 Mil. AARP Insurance Account in Review

NEW YORK—United Healthcare has put its direct marketing account for AARP Supplemental Health Insurance into review and named Matchworks to handle the process, the consultancy confirmed. Jan Boyle, a principal at Matchworks, put the budget at $100 million. RFPs are due to go out this week. Seabury & Smith in Fort Washington, Pa., is the incumbent and has been invited to defend, said Boyle. She said four semifinalists will be selected this month, with a cut to two finalists by mid-January.

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