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FCB Hires Creatives in S.F., Seattle LOS ANGELES—Foote, Cone & Belding hired Michael Prieve as executive creative director in San Francisco. Prieve, 39, replaces Tom O'Keefe, who joined FCB Chicago in September as executive creative director. Most recently a freelancer, Prieve has also worked as a creative director at Wieden + Kennedy, Portland, Ore., on such accounts as Nike and Microsoft. In Seattle, FCB hired senior art director Laura Murray and copywriter Jennifer Groth. The team will work on the Hewlett-Packard supplies business and provide customer marketing and ad support for other FCB clients. 3 Advance in Review for San Francisco Chronicle DALLAS—Hearst Communications' San Francisco Chronicle has narrowed its review to Interpublic Group's Foote, Cone & Belding, San Francisco; the Omnicom team of DDB and Direct Partners, both in San Francisco; and independent Rives Carlberg, Houston, the client said. Agencies will present creative Dec. 17-18. The newspaper, which spends $3-4 million a year on advertising, is seeking an agency to handle an editorial project and one aimed at revenue generation, said client rep Patricia Hoyt. Incumbent Grant, Scott & Hurley, San Francisco, is not participating. KB&P Wins Peet's Coffee and TeaLOS ANGELES—Peet's Coffee and Tea hired Kirshenbaum Bond & Partners West without a review to launch new stores and bring new customers into current stores. The Berkeley, Calif.-based client previously worked with VitroRobertson in San Diego on projects. KB&P in San Francisco will handle creative, media and guerrilla marketing. Peet's spent less than $1 million on advertising during the past two years combined, per CMR. BBDO Wins Los Angeles Film Festival LOS ANGELES—The Los Angeles Film Festival selected BBDO for its pro bono account. Finalists also included Ogilvy & Mather in Culver City, Calif., and davidandgoliath in Los Angeles, sources said. Two-year incumbent DDB in L.A. did not participate. BBDO will handle the account out of L.A. and San Francisco. Work for the Beverly Hills, Calif., client will likely include TV, print, radio and outdoor ads and event marketing. The festival is June 11-21, 2003. PacifiCare Taps Anita Santiago for Hispanic LOS ANGELES—Anita Santiago has won PacifiCare Health Systems' $1.5 million Hispanic ad account. The Santa Monica, Calif., shop will handle creative and media for PacifiCare's Latino Health Solutions initiative, a new program aimed at increasing healthcare access and service to Latinos. The other finalists in the review were al Punto in Tustin, Calif., and Los Angeles shops cruz/kravetz: Ideas, Enlace Communications and Wing Latino Group. Doner in Southfield, Mich., handles the Cypress, Calif.-based client's $20 million general-market account. Rand Leaves Event411 for MullenBOSTON—Sam Rand has joined Interpublic Group's Mullen in Boston as evp, group director. Most recently, Rand was evp, sales, marketing and client services at Event411, a Marina del Rey, Calif., online meeting management and event-planning portal.

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