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Incumbent Retains FL&P’s Broadcast Media

ATLANTA—Beber Silverstein Group has retained the broadcast media portion of Florida Power & Light’s $6 million advertising account. The Miami agency bested WPP Group’s Mindshare in Atlanta and Grey’s MediaCom in New York, according to sources. FL&P is headquartered in Miami.

Mullen Breaks Holiday TV for T.J. Maxx

NEW YORK—T.J. Maxx will extend its “You should go” campaign into the holidays with the debut of two humorous 30-second television spots next week.





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