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Hill, Holliday Among HGTV Hopefuls
BOSTON—Finalists will be named this week in the review for Home & Garden Television’s $10-12 million account, according to a representative from AAR Group, the consulting company overseeing the search. In the running are Fitzgerald & Co., Atlanta; MARC USA and Cramer-Krasselt, both Chicago; Doner, Southfield, Mich.; and the New York offices of Hill, Holliday, Connors, Cosmopulos, DeVito/Verdi and Kirshenbaum Bond & Partners. The account had been with Lewis Communications in Birmingham, Ala.
Legacy Reviews Its Options on Media
WASHINGTON—The American Legacy Foundation said it is soliciting ideas from its current media buyer, Havas-owned Arnold MPG, New York, and other undisclosed media experts to make its $50-75 million media buying operation more efficient.
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