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McDonald’s Taps P&G Exec for Top Marketing Post

CHICAGO—McDonald’s made a top-level marketing hire, bringing in Kay Napier from Procter & Gamble as svp, marketing, a global post. Napier was hired by Larry Light, recently appointed global chief marketing officer, but her initial focus will be the U.S. She will work with Bill Lamar, named svp of marketing for McDonald’s USA this summer. Napier was a vp and general manager at Procter & Gamble, where she worked with North America Pharmaceuticals and Corporate Women’s Health & Vitality.

Publicis: Bcom3 Integration Will Save $60 Mil.

NEW YORK—Publicis Groupe last week told analysts it expected to save about $60 million in synergies through the integration of Bcom3 and its agencies.