Gap Looks for Creative Help
SAN FRANCISCO—Gap Inc. has contacted at least one agency for creative information, sources said. The contact was said to be initiated by Jennifer Bridge, a Gap marketing executive, who declined comment. Gap most recently worked with Laird + Partners, New York, which handled advertising for the client’s adult, kids’ and baby brands. Gap spent roughly $235 million on measured media this year, according to CMR.
Goodby Takes Match.com
DALLAS—Omnicom Group’s Goodby, Silverstein & Partners has won Match.com’s estimated $20 million creative and media duties, sources said. The San Francisco shop beat sister DDB, Dallas and Chicago; Interpublic Group’s Mullen, Wenham, Mass.; and Publicis in the West, Seattle. Select Re sources International, West Hollywood, Calif., led the review. Launch Partnership, Irving, Texas, was handling the client’s work on a project basis, but was not in the review.
Coors in Contract Talks With Draft
CHICAGO—Interpublic Group’s DraftWorldwide is in contract talks to become Coors Brewing Co.’s secondary promotions shop, sources said. Golden, Colo.-based Coors late this summer began a search for an agency to work with The Integer Group, Lakewood, Colo., on its estimated $15-20 million promo business. Finalists included Tracy Locke Partnership, Dallas, and 141 Communicater, Chicago, sources said. A rep for Draft, Chicago, declined comment. A Coors rep said a decision has yet to be made. Coors’ $200 million ad account is split among IPG’s Foote, Cone & Belding, Chicago, and Deutsch/LA in Marina del Rey, Calif.; and Havas’ Arnold.
Venables, Bell Drops Out of Supercuts Review
SAN FRANCISCO—Venables, Bell & Partners said it has withdrawn from the $10-15 million Supercuts review, leaving three shops vying for the national creative account. Agency execs cited the shop’s current workload for Robert Mondavi, Barclays’ iShares, a new, undisclosed client and campaigns for upcoming HBO DVD releases. Sources said Supercuts will likely select an agency in December. The remaining contenders are The Richards Group, Dallas, Element 79, Chicago, and Cliff Freeman and Partners, New York. The Minneapolis client could not be reached for comment.
AMC Begins Agency Search
ATLANTA—After splitting with Butler, Shine & Stern ear lier this year, AMC seeks a shop to launch its first “off-channel” promotions, the client said. Contenders for the estimated $5 million assignment include WestWayne, Atlanta; Mullen, Wenham, Mass.; AD Lubow, New York; and Red Tettemer, Philadelphia, sources said. Linda Ong of Truth Consulting, New York, is overseeing the search. Butler, Shine, in Sausalito, Calif., began working with AMC in February, but parted with the Jericho, N.Y.-based client shortly thereafter due to creative differences, said sources.
Auto Club Narrows Review to 2 Shops
LOS ANGELES—The Automobile Club of Southern California said it has cut to two shops in the review for its $5-10 million creative and media account: Grey, Los Angeles, and Foote, Cone & Belding, Irvine, Calif. A decision is expected this week.
Gap Looks for Creative Help