Gap Looks for Creative Help
SAN FRANCISCO—The Gap has contacted at least one agency asking for credentials, sources said. The overture was said to be initiated by Jennifer Bridge, a Gap marketing executive, who declined comment. Laird + Partners in New York handles advertising for the client’s adult, kids and baby brands; other work is handled in-house. Gap spent $235 million on ads in 2001, according to CMR.
Gotham in Line to Win $30-40 Mil. Priceline Biz
NEW YORK—Gotham in New York is poised to land Priceline.com’s estimated $30-40 million creative account, sources said. The business has been in-house since early 2002. Before that, it was handled by Interpublic Group’s Hill, Holliday, Connors, Cosmopulos in New York. IPG’s Gotham did not return calls; the client declined comment.
Garfinkel Still Mulling Lévy’s Offer
NEW YORK—Lee Garfinkel, worldwide chief creative officer of Publicis Groupe’s D’Arcy Masius Benton & Bowles, has still not decided if he will join Publicis as the deadline approaches, sources said. Publicis Groupe CEO Maurice Lévy is dismantling D’Arcy, and met with Garfinkel three weeks ago to discuss the details of an offer. Publicis is waiting to see what Garfinkel will do before extending offers to D’Arcy New York’s 70-person creative staff, sources said. Neither Garfinkel nor Lévy could be reached.
Y&R Unveils First Land Rover Work
LOS ANGELES—Land Rover’s first holiday effort, breaking this week, positions its vehicles as a means to escape holiday commercialization. It is the first campaign from WPP Group’s Y&R Cos. in Irvine, Calif., for the Ford Motor Co. division. Two 30-second spots tout the Discovery. One shows a father and son venturing into the woods to find a Christmas tree. They spot a beautiful tree, but decide to leave it where it is. Two 15-second spots introduce the three-door Freelander SE3 and the five-door Freelander.
Kmart’s $15 million multicultural ad account is set to be split between the Chisholm-Mingo Group in New York and Cultura in Dallas, following the retailer’s expected split with GlobalHue in Southfield, Mich., sources said. GlobalHue executives declined comment. A Kmart representative said no announcement has been made. … IPG’s DraftWorldwide in Chicago is in contract talks with Coors Brewing Co. to become the brewer’s secondary promotional agency, sources said, following a search for a shop to work with Omnicom’s The Integer Group in Lakewood, Colo., on Coors’ estimated $15-20 million promotions business. Tracy Locke Partnership in Dallas and 141 Communicator in Chicago were finalists, sources said. A Coors representative said a final decision on the account has not been made. Coors’ $200 million ad account is divided between IPG shops FCB in Chicago and Deutsch in Los Angeles, and Havas’ Arnold in Boston. … Phillips’ $30 million U.S. Norelco account will move from D’Arcy to Publicis in New York when the former agency shuts down in the coming weeks, a client representative office confirmed. Separately, sources said D’Arcy’s Los Angeles office, which handles Phillips’ $20 million U.S. Sonicare business, will be renamed either Publicis or Leo Burnett.
Gap Looks for Creative Help