Hotline

Miller Contacts Agencies for Foster’s

CHICAGO—Miller Brewing Co. is talking to roster and nonroster shops about its $15 million Foster’s Lager account. Incumbent J. Walter Thompson, Chicago, has been invited to defend, said a company rep. M&C Saatchi, New York, and Wieden + Kennedy, Portland, Ore., are also vying, said sources. RFPs went out several weeks ago, but the rep declined to name a timetable. The review comes about a month after JWT was forced to defend its $50 million Miller Genuine Draft account, which ended up split between JWT and Miller Lite agency Ogilvy & Mather.

Burnett Enlists Army Reinforcements

CHICAGO—Leo Burnett USA hired urban- and youth-specialty shop Vital Marketing Group to help in its African-American marketing chores for the U.S. Army. VMG will work with Burnett and its minority partner Muse Cordero Chen & Partners, Los Angeles, on the account. Burnett hired Muse Cordero in early September after splitting with Images USA, Atlanta. Burnett has handled the $95 million business since 2000. Cartel Creativo, San Antonio, handles the Hispanic portion of the Army contract.

Chrysler Launches New Dodge Work From BBDO

DETROIT—The Chrysler Group launched a new Dodge campaign that continues the tagline debuted last fall: “Grab life by the horns.” BBDO, Troy, Mich., created nine general-market spots for the effort, while GlobalHue, South field, Mich., created a multicultural ad. The four Ram spots, which began breaking Oct. 3, continue the “Truck ville” subtheme but don’t have Aerosmith music, said a BBDO rep. Dodge spent about $500 million on advertising in 2001, per CMR, about $110 million of which was spent on Ram.

Timex to Open Review for $6 Mil. Biz

CHICAGO—Timex is deciding if it will use a consultant or conduct a review in-house after splitting with Fallon, Minneapolis, said a company rep. Jim Katz said the Middlebury, Conn., company expects to have a new shop by year’s end. Fallon has handled the watch brand since 1986. Timex spent $6 million on advertising last year, per CMR.

Drexel Talks to Four About Account

ATLANTA—Drexel Heritage Furniture has contacted four undisclosed shops about its $5-10 million business, the client confirmed. Former Mullen/Long Haymes Carr pres ident Steve Zades, a consultant in Winston-Salem, N.C., is conducting the review. Previous advertising was handled by Price McNabb, Charlotte, N.C. That agency lost the account two years ago when client president Jeff Young brought creative and media work in-house.

Arnold to Tout Boston Market

BOSTON—Arnold is preparing a campaign designed to portray McDonald’s Boston Market chain as “a one-of-a-kind experience” after winning creative chores on the $35 million account last week, said agency president Fran Kelly. Boston-based Arnold, a Havas unit and longtime McDonald’s roster shop, succeeds Suissa Miller, Los Angeles, on Boston Market, which handles media in-house. Work, which will break in early 2003, will use a strong lifestyle message to make the Golden, Colo.-based chain “more relevant to how people live today,” Kelly said.