Hotline

JWT Retains $100 Mil. Sun Business

NEW YORK—San Francisco shop JWT & Tonic has retained creative duties on Sun Microsystems’ U.S. account, and the client plans to expand its relationship with WPP Group’s J. Walter Thompson to include ad duties in Europe and Asia, sources said. Sun spends about $100 million globally on advertising. Also, to better reflect the global relationship with Sun, JWT is considering dropping Tonic from the name of the San Francisco shop. Sun’s decision followed a review that also included Leagas Delaney in San Francisco and Fallon in Minneapolis.

4 Shops Await Decision on $100 Mil. Prevacid Account

NEW YORK—Four New York shops are waiting for a decision in TAP Pharmaceutical Products’ $100 million Prevacid review, following final pitches last week, sources said. The finalists are IPG’s Deutsch; WPP’s Ogilvy & Mather; Omnicom Group’s Merkley Newman Harty & Partners; and IPG’s McCann-Erickson, which teamed with incumbent Gillespie in Princeton, N.J.

IPG Talks to DiNoto Lee About Coke

NEW YORK—Seeking another creative resource on key client Coca-Cola, IPG has approached New York boutique DiNoto Lee, whose creative director, Greg DiNoto, knows Steve Heyer, president and chief operating officer of Coca-Cola Ventures, from his days at CNN, sources said. IPG executives have been talking to DiNoto for several weeks, and as of Friday, the dialogue was continuing, said sources. One possible scenario is for IPG to buy the boutique and dedicate it to Coke, thereby obviating the need for Coke shop McCann-Erickson to hire a creative director on the brand, according to sources. Still, no offer has been made, and DiNoto—given his ties to Heyer and former partner Esther Lee, who is the new chief creative officer, North America, for Coke—may not be inclined to sell, sources said. DiNoto and IPG declined comment.

Steele Likely to Move With Wendy’s Account

NEW YORK—Gary Steele, who runs the $240 million Wendy’s account at Cordiant Communication Group’s Bates, will likely report to IPG’s McCann-Erickson New York general manager and COO Eric Keshin when the account moves to the latter agency, sources said. Steele, evp, managing director of Bates retail, is expected to run the account at McCann, but as yet he has no McCann contract, sources said. Steele’s contract with Bates is supposed to end within 60 days as he helps manage the account’s transition to McCann, which won the business on Aug. 15. A McCann representative declined comment.

News Roundup

Agencies awaiting a cut to three or four this week in Match.com’s review for its $20 million account include DDB in Dallas; GSD&M in Austin, Texas; Mullen in Wenham, Mass.; Goodby, Silverstein & Partners in San Francisco; Ground Zero in Marina del Rey, Calif.; Publicis in the West in Seattle; Arnold in Boston; and Berlin Cameron/Red Cell in New York, sources said. The review is led by Select Resources International in West Hollywood, Calif. … Tom Sassos, chairman of WPP’s Mediaedge:cia North America, has left to take a post on the board of MediaAnalysisPlus, a media-audit firm in Denver.