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Ogilvy Acquires Directing-Marketing Group
BOSTON—Ogilvy & Mather has acquired BEN Marketing Group, a $60 million direct-marketing and promotions agency with offices in Stamford, Conn., and Atlanta, from its parent company, EPB Communications. Financial terms were not disclosed. BEN will function as an independent unit of Ogilvy.
CP+B Releases First Ikea Campaign
ATLANTA—Crispin Porter + Bogusky’s first campaign for Ikea breaks this week. The Miami shop’s $40 million television, print, outdoor and point-of-purchase effort kicks off with a national broadcast and spot television commercial directed by Hollywood actor/director Spike Jonze.
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