Hotline

Miller Pitches Set for JWT, Ogilvy

CHICAGO—Miller Brewing will hear creative pitches from roster shops J. Walter Thompson and Ogilvy & Mather for its Miller Genuine Draft beer later this month, sources said. Ogilvy, whose New York office handles Miller Lite, was called in after JWT Chicago’s latest effort, “Pure MGD,” was deemed lacking strategically, a representative for the Milwaukee brewer said. Spending on MGD is about $50 million.

Nohe Leaves BR for BE&P Client Post

CHICAGO—Bernstein-Rein executive John Nohe is set to join Barkley Evergreen & Partners in a top client services post, sources said. As BR’s chief strategic officer, Nohe led new-business efforts at the $400 million, Kansas City, Mo., shop. His post at $310 million crosstown rival BE&P will likely be client services director, reporting to president and CEO Brian Brooker, sources said. Brooker declined comment. Nohe did not return calls.

Airline Consultant Talks to Shops, but No RFP

NEW YORK—A brand consultant to Northwest Airlines is thought to be preparing a proposal request for a review of the carrier’s account, sources said. The airline spent $30 million on ads last year, per CMR. Monica Woo, who has been consulting for Northwest for several months, has been in client meetings with the incumbent, Carmichael Lynch in Minneapolis, said sources. Woo contacted other agencies several weeks ago about a rfp for an unnamed airline, said sources. As of last week, however, she still had not issued the rfp. CL handles domestic duties; Ogilvy & Mather has the brand outside the U.S. “There is currently no agency review or rfp under way,” said an airline representative. Both shops have denied any knowledge of a review. Woo could not be reached.

Pitches This Week for Anti-Smoking Account

CHICAGO—Blue Cross/Blue Shield of Minnesota will hear presentations this week from shops vying for its 10-year, $80-110 million anti-smoking account, a client representative said. Contenders are Crispin Porter + Bogusky in Miami and Minneapolis agencies BBDO and Carmichael Lynch, which handles the company’s main ad account.

Two by Four Joins North Face Review

CHICAGO—Apparel maker The North Face has added Two by Four to the list of contenders competing for its$3-5 million ad account. The Chicago shop, which has worked for Wrangler Jeans, joins Venable, Bell & Partners, Publicis & Hal Riney and Black Rocket Euro RSCG, all of San Francisco, and Publicis in the West and DDB, both in Seattle, in the review. A decision is expected this week.

GM Begins Asian American Agency Search

DETROIT—General Motors is looking for an Asian American agency to replace Innovasia Communications, said Judy Hu, executive director for advertising, marketing strategy and operations and the head of GM’s Center of Expertise on Diversity. Innovasia, Los Angeles, was acquired by GlobalHue and will be working on Chrysler’s multicultural efforts. Revenue on the GM business was estimated at $1-2 million. A GM representative declined to confirm billings or revenue.